Tuesday, August 21, 2018

Logo round-up: July 2018

July included a fair bit of notable rebrands, including the redesign of the Rolling Stones masthead, Michael Bierut's modular look for the Electronic Frontier Foundation, PwC spin-off Guidehouse, rebranded French athletics, the world's leading margarine conglomerate and many more.

Monday, August 20, 2018

A premium look for Nestlé Extrême ice cream cones

Extrême is Nestlé's brand for ice cream cones, sold in several countries. Earlier (probably the past spring), the brand launched a new look, created by Logic Design.

Nestlés wanted to stave off competition from cheaper rivals by positioning Extrême as a premium product. The new packaging is slightly darker with a stately ice cream cone on the packaging.

Friday, August 17, 2018

From 2000?: Danish Defence by Ole Søndergaard of 11Design

We recently noted that the Danish Ministry of Defence had launched a new identity programme at the beginning of the year. A key component of that programme had clearly been to leverage the recognisability of the existing symbol for Danish Defence, which includes Denmark's army, navy and air defence. It therefore deserves a bit more time in the spotlight.

The Danish Defence symbol was designed by Ole Søndergaard, one of Denmark's many influential graphic designers, while at 11Design, a design agency he co-founded in 1985. According to Søndergaard, it was designed in the year 2000 (I haven't been able to confirm this independently).

Inspiration came from the coat of arms of 14th century king Valdemar IV as well as Trelleborg and Fyrkat, two circular Viking age fortifications. Ironically, the symbol for the Danish defence is partly based on something they failed to defend, as the Trelleborg is now located in Sweden. The three wedges can also represent the three branches of Denmark's defence.

Thursday, August 16, 2018

Abstract satellite for Russian TV operator Tricolor

Trikolor is one of Russia's satellite TV platforms, operated by the "National Satellite Company". It was known as Trikolor TV, until yesterday (August 15) wen it rebranded itself with a neat new logo.

The old logo was a more literal illustration of a satellite, which was relevant went the company went into business in 2005 as a satellite company. In recent years, the company has expanded to other platforms. "TV" was therefore dropped from the name and the satellite was changed into a more abstract symbol that retains familiarity in shape and colour, but is more "modern and expressive". The changes reflect the company's tagline "Your Entertainment Environment Operator".

Blue logo for Dutch TV channel SBS6

SBS6 is one of the leading commercial TV channels in the Netherlands and the flagship channel of Talpa TV (formerly known as SBS). On August 1, the channel launched a refreshed logo.

The previous logo featured the number six in a circle, as does the new one in a slightly different juxtaposition. It is credited to Bob van der Put, who was reportedly also one of the "spiritual fathers" of the old logo. Other than the altered logo, the big change for SBS6 is that the channel's colour switches from red to blue. This is all said to be part of a "careful repositioning" of SBS6.

Wednesday, August 15, 2018

Interbrand rebrands Brazil's Suvinil paint

Suvinil is one of Brazil's leading paint manufacturers and a subsidiary of BASF. Back in May, it launched a new brand identity, created by Interbrand São Paulo.

The refreshed Suvinil wants to be more personal, pressing the fact that painting your walls can be an extension of your personality. Part of this was creating a more "conversational" brand, turning the packaging copy into a platform for storytelling. The new logo preserves the brand's identifying colours, but puts them in a layered symbol, representing "the connection and transparency of Suvinil with the stories of its costumers".

Tuesday, August 14, 2018

Pentagram ups the pace for Korean pizza

PizzaUp is a new pizza restaurant chain, launched in October last year in Korea. It is owned by food conglomerate SPC Group which operates numerous fast food chains, including the Korean branches of Shake Shack, Baskin Robbins and Dunkin' Donuts. The visual identity was developed by Angus Hyland of Pentagram in London. They recently published the case study for their work with this new chain.

Pentagram came up with the name, which is both a call to action and an abbreviation for "unique pizza". The simple combination of lines and grids in the logo is repeated in all aspects of the identity programme, including icons and packaging.

Monday, August 13, 2018

Interbrand brands Italy's rail travel app Nugo

Ferrovie dello Stato Italiane, Italy's railway operator, launched a new travel app back in June. It is called Nugo, a name and brand developed by Interbrand Milan.

Nugo is not only a travel booking app, it is a way for FS Italiane to "accelerate the group's strategic pathway towards redefining the mobility experience", which means they want more Italians to take the train and leave their cars at home. The big innovation seems to be that you can now book tickets that in addition to trains also include buses, ferries as well as car and bikesharing.

The basic concept for the brand is "living mobility". The name is a combination of "new" (nouvo?) and "go". The logo is made up of circles, with extra circles on each side as wheels, representing mobility.

Friday, August 10, 2018

Unilever's margarine spun off as Upfield

One of the largest deals in the history of margarine was revealed in December last year when Unilever announced that they would spin off their "Spreads" business which they had built up since the consumer goods conglomerate was founded in 1930. The "Spreads" business included margarine and other "plant-based nutrition".

The sale to investment firm KKR was finished on July 2, when the new company also announced its name, Upfield. It is operating in most of the world and includes over 100 brands, including Becel, Flora, Country Crock, Blue Band, I Can’t Believe It’s Not Butter, Rama and ProActiv.

No explanation of the new name or the symbol was provided at launch. The leafy/watery "swoshiness" in the symbol is a bit reminiscent of other contemporary food conglomerate logos (Mondelez, Keurig Dr Pepper, and Unilever itself), so they clearly wanted to be seen as friendly and natural.

Thursday, August 9, 2018

Loan service Lendo sets new logo

Lendo is a loan mediation service available in Sweden, Norway and Finland. It was founded in 2007 and is now a part of Norway's Schibsted Media Group. On June 19, the company introduced a refreshed logo as it prepares to enter more European markets.

The new branding was developed in-house at Lendo, with help from a consultant specialised in frontend and UX design. The vague diagram from the old logo has been replaced by a dynamic speech bubble that can contain things worth aspiring to have. The design process was guided by "simplicity, modernity and seriosity".

Wednesday, August 8, 2018

DixonBaxi makes Fox Sports NL the true home of Dutch football

Fox Sports in the Netherlands is a sports TV service, controlled by Fox Networks with the Dutch football clubs as minority shareholders, offering full coverage of Dutch football. When it launched in 2013, it used branding and graphics assets designed to work for many sports across international markets. As the channel matured it felt it needed a look that was tailor-made for the football-heavy Dutch version of Fox Sports. In July, it launched a new look created with London-based DixonBaxi.

The new Fox Sports is more clearly positioned as the "Home of Dutch Football". The international Fox Sports logo was cleaned up a freed from its bevels and gradients for a flatter look. The tactical theory of "Total Football" is used as inspiration for a square grid that allows text to move on screen in interesting ways. The custom typeface "Sparta" has designed by Ondrej Jób as a monospace font that fits with the square grid.

Kontrapunkt unites the Danish Ministry of Defence

The Danish Ministry of Defence, or Forsvarsministeriet started 2018 by introducing a common visual identity across its activities, including Danish Defence, which includes the army, the navy and the air force. It was designed Kontrapunkt, who've designed plenty of identities for the Danish government over the past two decades. They created a system that allows the individual units to express themselves while also showing them as part of a collective.

The new logo for the ministry is simply a newly designed royal crown, with the name set with lettering designed for the ministry. The crown has been designed to stands for "decisiveness, solidity, security and professionalism". It replaces a more cumbersome conceptual logo.

Danish Defence keeps its previous symbol, but updates it with the new crown and the custom lettering. The other branches are the Home Guard, the Emergency Management Agency and the Defence Intelligence Service. They have been given new symbols built to suit with the new identity programme, while also retaining some ideas and heritage from the symbols that they replace. The new lettering is designed to be both solid and open. It also follows Danish typographic tradition, which Kontrapunkt takes the role of shepherding.

Tuesday, August 7, 2018

PR firm Buchanan rebrands itself

The multinational PR firm Bell Pottinger went under scandalously last year. This meant that many people not involved in the scandal lost their jobs, including those employed by Bell Pottinger's design department, whose projects have been featured here before.

Former Bell Pottinger employees Kerrie Palmer, Neil Stockwell and Rob Boles were hired by another agency, WPP-owned Buchanan, as their new design department. They set about giving their new employer a new website and a new visual identity. This enabled them to both familiarise themselves with their new colleagues and apply their skills to help the company.

Monday, August 6, 2018

Dragon Rouge rebrands French athletics

The French Athletics Federation (Fédération française d'athlétisme, or FFA) is the governing body for French athletics. On July 4, it launched a new identity with a new name. The body will now be marketed as "Athlé" with a fresh athletic brand identity designed by Dragon Rouge.

According to Dragon Rouge, the new branding "outlines the history, the power and the universality of athletics". At its centre is a dynamic logo with a distinctive H in the middle, that can resemble hurdles, bars or other sports equipment.

Friday, August 3, 2018

From 2017: Maximized look for TV3 Max

TV3 Max is a new Danish TV channel launched last autumn (on October 31, 2017) as an off-shoot from the Danish commercial channel TV3. It replaced the broadcaster's second sports channel, TV3 Sport 2, and sits along side the main TV3 channel, TV3 Plus, TV3 Puls and TV3 Sport.

The graphics package was produced in-house at MTG Creative in London (now renamed NENT Creative Studio London).

Even though it replaced a sports channel, the new channel is still quite sports heavy with a lot of football. It also features plenty of comedy. Overall, the content skews male which is reflected by action-oriented graphics in a rugged grey-orange colour scheme.

Thursday, August 2, 2018

GasNatural Fenosa becomes Naturgy, with simplified butterfly

Gas Natural Fenosa is a major Spanish energy company with activities in Europe and Latin America. On June 27, it changed its name to the more ownable and less cumbersome Naturgy.

According to a press release, the new name "represents the energy of our nature, as well as a digital and global company that works to improve the lives of people through simple and natural technology". Visually, the butterfly that used to represent Gas Natural has been streamlined and simplified as a less "natural" abstract shape.

Wednesday, August 1, 2018

New signature for premium Kellogg cereal

Kellogg's has a new line of vegan and organic cereals that has been rolled out in Europe under the brand "W. K. Kellogg" (no genitive). It stands out for the fact that the packaging dispenses of the traditional Kellogg's branding with a more illustrated look and a completely redesigned version of the traditional Kellogg signature. The packaging is adapted from a very similar design made for Kellogg's Australian cereal brand Be Natural in 2016. That packaging was done by Sydney-based Loop Brands, who are also behind the new W. K. Kellogg signature and its European adaptation.

Loop Brands worked with typographer Keith Morris to create a new signature inspired by Kellogg's heritage. The new brown colour departs from the previous red, establishing W. K. Kellogg as a separate "signature" line.

Monday, July 30, 2018

Cape Rock redesigns two magazine shows for Deutsche Welle

Dutch design studio Cape Rock has delivered redesigns for magazine programs from German international broadcaster Deutsche Welle. The first is Made, "the business magazine", which launched a new look in mid-May. A few weeks later, on June 2, the science magazine "Tomorrow Today" also introduced a new graphics package.

Even though the redesigns were made by the same company for the same broadcaster, there's nothing to intentionally unite them visually. They do however share the fact that they need to work in the many languages that DW is available in.

Tomorrow Today's graphics are inspired by light, "reflecting a modern conception of science: a force that enables us to develop and renew ourselves, creating a world that is more refined and colorful".

Thursday, July 26, 2018

Logo round-up: June 2018

June saw the once towering TimeWarner retreating into the more anonymous Warner Media, now being a subsidiary of telephone company AT&T. That was probably the most notable of the 40+ rebrands presented below.

Wednesday, July 25, 2018

Updated logo for Nordic travel company Apollo

Apollo is one of the leading travel operators in the Nordic countries. It originally offered trips to Greece, which gave it its name, but nowadays operates tours to many destinations in Europe and Asia. On June 19, it launched a refreshed logo as part of a new identity programme by Essen International.

The refreshed identity is said to reflect the company's expansion from mainly offering trips to sunny beaches to also including adventure, city discovery and cruises. The existing logo was well-known in the Nordics and the new one is a careful update, clarifying the symbol and updating the colours.

Tuesday, July 24, 2018

One brand for Rakuten

Rakuten is Japan's leading e-commerce company, but has developed into a diversified Internet giant with multiple businesses around the world. If you are on Honshu, it is effectively the equivalent of Amazon.com. On July 2, the company launched a company-wide rebrand with a new logo.

Rakuten adopted its distinctive symbol featuring an R in circle in 2005, later adopting a version in the Roman alphabet. The new one features an underline, derived from the Japanese letter ichi, which means "one". The wordmark from the old logo has been reused and made somewhat taller. The "circle R" takes a back seat, but is still used in certain situations when an icon is needed.

Monday, July 23, 2018

Time is money for new mobile bank identity by Hulsbosch

86 400 is a new mobile banking company, recently launched in Australia. The idea is to offer the full capacity of regular bank in a mobile phone round-the-clock. Its launch identity was developed by Hulsbosch.

The name isn't a phone number; it comes from the number of seconds in a day. The core of the brand is to "value every second", expressed by blinking dots at the beginning of the logo.

Thursday, July 19, 2018

MTV lanches music channel with graphics from WeAreSeventeen

MTV OMG is a new music channel from MTV in the UK, launched on March 1 this year to replace another channel called Viva. It offers "the biggest party tunes, most nostalgic throwbacks, cheesiest guilty pleasures, and the hottest celebrities".

MTV's music channels typically have a heavily templated look with a common logo design. Unusually, this new channel has been allowed a bit more freedom with a differing logo design. The idents are produced by WeAreSeventeen and feature themed objects in a distinctive pink-yellow colour scheme.

Monday, July 16, 2018

Pentagram gives the Electronic Frontier Foundation a bold new look

The Electronic Frontier Foundation is an American non-profit that has been set up to preserve civil liberties on the Internet. Last week, it launched a new visual identity, replacing mark that had been with the foundation since the '90s. The new mark is designed by Michael Bierut of Pentagram, who came in contact with the EFF around the farcical copyright claims against the blog McMansion Hell. He noticed the sub-par EFF logo and offered to create a new one pro bono.

The EFF wanted something that represnted "the boldness of their vision for the Internet". Based around the uniformity of the letters E, F and F, the new logo is highly modular and can be stacked and/or abbreviated as needed.

Friday, July 13, 2018

e-Types creates traveling identity for Kilroy

Kilroy is a Nordic travel group, mainly serving the niche expectations of students and other young people, such as backpacking and study tours. It has a history stretching back to 1946, but has been known as Kilroy since 1991. It is named after the "Kilroy was here" phenomenon.

Last autumn, Kilroy launched a new brand identity, created by e-Types in Copenhagen. The new logo is simply the name set in "Italian Plate n°2", a typeface developed by e-Types' type foundry Playtype. To bring a sense a movement and exploration to the logo, it features a "traveling I"; whenever possible the letter "I" will travel from the logo to another place. With the slogan "Keep Going", the theme of movement is also seen in imagery and other aspects of Kilroy's communication.

Thursday, July 12, 2018

Revealing new look for German consumer programme by Cape Rock

Dutch design studio Cape Rock has delivered a few project for Germany's public broadcaster ZDF recently. One of these is for Wiso, the channel's consumer magazine, which launched a new look on May 28.

Wiso has been on the air since 1984. The previous look was somewhat integrated into ZDF's corporate look, where the new one allows the programme to become its own brand, working across different platforms.

Cape Rock's on-screen graphics are heavily influenced by the diagonals in the letter W which are used as a metaphor for revelation and clarification. The triangular whitespace in the W gives inspiration to pointers that can be used when needed.

Wednesday, July 11, 2018

A fruitier A for Appelsientje

Appelsientje is leading brand of fruit juice in the Netherlands. Late last month, it introduced a fresh new look, created by Millford Brand Identity.

Appelsientje's distinctive big A logo is a mainstay in Dutch supermarkets and gets only a cosmetic refresh with a cleaner and flatter look. It is however noticeably smaller on the new packaging. Instead, it gives way to "fruity" tree illustrations to highlight the fact that Appelsientje is made from natural fruit.

Tuesday, July 10, 2018

Cleaner kids TV from Zapp and Zappelin

The Dutch public broadcaster NPO has two brands for its children's TV programmes, NPO Zappelin for those under six and NPO Zapp for those over six. These brands are used for children's programmes when broadcast as slots on NPO3, on their own dedicated channel and on the web. Last month, On June 26, the brands were given a refresh by motion brading agency Terra Lemon.

Terra Lemon were also behind the previous design for these two brands, introduced in 2012 and covered here. Building on the green theme that was reinforced then, the Zapp logo has been cleaned up with a tightened wordmark. It now lives in an energetic world full of sparkling colours. The green is supported by a purple accent colour. The new Zappelin world is filled with round animals and a handmade feel.

Monday, July 9, 2018

Hulsbosch rebrands arts supplier Mont Marte

Mont Marte is an Australian arts supplier that has seen rapid expansion and growth to become available in over 80 countries. Last week, it introduced a refreshed brand identity, created by Hulsbosch.

The new brand platform sets out to clarify Mont Marte's offerings for a global audience. Using the new tagline "I Can Create!" as starting point, the new packaging wants to be inclusive and accessible to artists at all stages.

Friday, June 29, 2018

Layered look for ZDF-Mittagsmagazin by Cape Rock

Germany has two big national public TV channels, Das Erste/ARD and ZDF. They generally compete and provide different services, which means many duplicated resources and functions. To be more economical, they do however cooperate within several areas. One peculiar example of the latter is the Mittagsmagazin, an hour long current affairs programme broadcast at one o'clock on both channels. The two broadcasters take turn producing the programme on alternating weeks, previously originating them in different cities, with ARD-Mittagsmagazin broadcast from Munich and ZDF-Mittagsmagazin broadcast from Mainz. In order to save money on studios and technical staff, this year the broadcasters agreed to broadcast the two programmes from the same studio in Berlin. ARD made the move in January, while the first edition of ZDF-Mittagsmagazin from Berlin was broadcast on April 3.

The old ZDF-Mittagsmagazin had a look heavily based on ZDF's main news programme ZDF Heute, coming from the same studio and using similar graphics and sounds. The new "ZDF Mima" got a distinct identity, created by Dutch studio Cape Rock.

The central identifying aspect of the new graphics package are cut-through flat areas in four layers that are used for the logo and others graphics and that can be filled with different images. This combines starkly iconic shapes with vivid imagery in a novel way that sets the tone for different segments.

Wednesday, June 27, 2018

Landor lightens up Ak Bars Bank

Ak Bars Bank is a Russian financial company, based in Kazan, the Republic of Tatarstan. The name is derived from the official symbol of Tatarstan, a snow leopard. In late May it launched new brand identity, created by Landor Associates.

The refreshed brand is positioned around offering solutions to improve the lives of the banks's clients. The new logo keeps the colours and basic symbol of its predecessor, but updates it to appear lighter and more modern.

Monday, June 25, 2018

Logo round-up: May 2018

May is always a nice month when it comes to rebrands. This year, the refreshed Best Buy logo easily stands out as the most prominent of the May rebrands, but of course there were other notable projects. About a dozen of these are featured below.

Monday, May 21, 2018

Logo round-up: April 2018

We had a quite eventful April when it came to new logos, including no less than three airlines. The most notable by far was Pentagram's refreshed badge for American Express, but most of the over three dozen projects featured here are interesting in some aspect.

Tuesday, May 8, 2018

From 1967: When ABC split into four radio networks

Back in January 1968, the American Broadcasting Company effectively split its radio network into four different ones based on different programme formats. My understanding is that as ABC weren't really allowed to operate four independent networks, they were usually not on air at the same time. Instead, the main ABC feed would shift between the four networks over the hour. Therefore, these four "networks" differed mainly in timing and style of their news programmes, with the remainder of the time programmed by affiliated stations.

The changes allowed ABC to have multiple affiliates in each market, which in turn allowed them to use their resources more efficiently. It was however quite a daring branding exercise, as the established ABC had to be replaced by unfamiliar and cumbersome names.

The four "networks" were given distinct symbols, designed by G. Dean Smith. In 1963, he had designed a "circle 7" logo for KGO-TV Channel 7 in San Francisco that was so striking that it was adopted by other ABC affiliates on channel 7 and is still in use today. The four radio symbols manage to summarise the programming for the intended networks in an abstract form:

Thursday, May 3, 2018

Streamlined circles for TV4

TV4 is Sweden's leading commercial TV channel. In addition to the main channel, it also operates several additional channels including Sjuan ("the Seven") and TV12. These two channels are dedicated to general entertainment and used to have distinct identities, but as linear television is giving way to streaming, TV4 decided to focus its resources on one brand.

Therefore, on April 10, TV4:s three main channels launched a common new look with Sjuan and TV12 being given new logos more in line with that of TV4. The new look was developed as a collaboration between Bold and Dallas Motion Agency, both based in Stockholm. New idents feature images of cityscapes and nature from around Sweden. The graphics are designed to give a sense of flow to announcements and junctions between programmes.

Monday, April 30, 2018

Logo round-up: March 2018

A very late round-up for March 2018, but hopefully you'll find it a very good one. A fair bunch of relatively notable brands launched new logos last month, including Rotten Tomatoes, the Field Museum, Argentina, Statoil, the US Open, Santander and Expedia Group.

Monday, March 26, 2018

Logo round-up: February 2018

Time for the logo round-up for February! What stands out most is the rebranded Lufthansa, which ended one of the last great '60s airline liveries. But we also had several other varied projects from around the world.

Monday, February 26, 2018

Logo round-up: January 2018

January is a good time of year to mark a new start, which typically means many new logos are launched. This year this included a bunch of media brands such as The Guardian, Slate, This American Life and a bunch of French TV channels. On more internal note, we found out what the super agency created by a merging a bunch of WPP-owned design agencies was to be called.

Friday, February 16, 2018

From 2015: Nestlé Bros by Millford

A lock back a contemporary redesign from a few years ago today. Bros is a chocolate bar brand owned by Nestlé. Bros is Dutch for "brittle" and the main feature of Bros chocolate is that includes air bubbles, similar to Nestlé Aero chocolate sold in many other countries. Back in 2015, it launched fresh new look, created by Millford.

To counter declining sales it was decided that Bros would more clearly target women aged 25-45. The new packaging and its logo are more "feminine and enthusiastic".

Monday, February 5, 2018

Dotted logos for French public TV

France Télévisions is France's public TV broadcaster, operating the domestic channels France 2 through 5 as well as the overseas services "Outre-Mer 1ère", their "satellite" channel France Ô and other services, including news channel France Info. Last week, on January 29, the channels launched new logos based on a common template. The new visual identity system was designed by Paris-based creative studio Movement, who branded the group news channel France Info back in 2016, with .

The old logo system, created by Gédéon, was introduced in 2002 when France Télévisions consisted of three channels (France 2, 3 and 5). It was meritoriously expanded when new channels were launched, but has been bursting at the seams in recent years.

The new channel logos feel less rigid and "logo-like", consisting in their pure forms of a dot and a numeral, supplemented by the word "France" when needed. The identifying colours for the individual channels have been largely been maintained and "brightened". On screen, the channels are also identified by different animated patterns, such as concentric circles for France 2, rectangles for France 3, irregularly placed circles for France 4, gridded circles for France Ô/La 1ère and rasterized images for the corporate level.

Monday, January 29, 2018

Logo round-up: December 2017

This last look back at 2017 comes a bit late, but features a handful of new logos introduced in December. A fairly short list with only around 25 entries, but many of them are quite notable and nice.

Thursday, January 25, 2018

Qualcomm cleans up its logo

Qualcomm owns technology that is used in virtually every smartphone on the market today, and has therefore grown hugely influential. A little bit too influential according to some. During the Consumer Electronic Show earlier this month it rolled out a refreshed logo, either without fanfare or overshadowed by other CES news.

The update is fairly straight-forward, switching some letters to lowercase, resolving some weird spacing issues, making everything more legible, but keeping the double-M ligature. The Q in the old logo with its off-center straight tail was so distinctive that a version of it had been incorporated into the corporate typeface. The new version looses that distinctiveness with a more generic Q.

The previous logo had been used for a very long time, but wasn't used for some key products. Notably, the flagship Snapdragon processor's didn't use the corporate logo, instead opting for a generic typeface. The new logo is more versatile and the Snapdragon logo has been updated to include it.

Monday, January 22, 2018

Bright and green reading for PressReader

PressReader is a service that provides newspapers and magazines from around the world in electronic form to libraries and their patrons as well as hotels, airlines and other organizations who want to subscribe to a variety of news sources. It cooperates and provides monetization for over 7,000 publishers and makes their content available online and trough apps. It has a refreshed brand identity, developed internally by PressReader Creative Lab.

The main icon is a combination of an app icon, a speech bubble and the letter P, with a slight gradient shadow to give it depth. According to the guidelines, PressReader's branding should convey a company that is "youthful, modern , intelligent, forward-thinking and a little bit cheeky".

Friday, January 19, 2018

From 2000: Make-a-Wish by Luxon Carrà

One of the first rebrands announced this year was the Make-A-Wish Foundation refreshing its wordmark (see more at Brand New). The previous one was introduced as one of the first rebrands of the millennium in the year 2000, and is an interesting case study in itself.

Prior to the year 2000, the Make-a-Wish Foundation didn't really have a coherent identity and its brand recognition suffered from copycats. The logo for the central organisation was a photorealistic image of a wishbone. Back then the wishbone symbol suffered from low awareness, today it feels baffling in its anatomical weirdness. It also didn't work across cultures and was hard to use in layouts.

A new more ownable identity was designed by Luxon Carrà under Patricia Houden's leadership. The clever integration of shooting star with a clear wordmark was said to represent "hope, compassion and integrity". The execution was of its time with a heavy typeface and charcoal effect. It launched on January 27, 2000.

Thursday, January 18, 2018

Ungabbable logo for Slate

Slate is one of the oldest online-only publications, once a part of MSN. It takes the form of a political magazine. This week, Slate launched a new website with a new logo. New York-based Gretel designed the new branding assets, while the editorial design was mostly done in-house.

The old logo had been used since 2006. The new version keeps the maroon color used by Slate since its foundation. Slate prides itself on not publishing bullshit and that may be the reason why they haven't published a bullshit rationale for their new logo design. Instead they contently say it "really feels like us".

Wednesday, January 17, 2018

Royal bed icon for KungSängen

Bed and mattress warehouses tend to be awful places, and their flashy branding reflects that. Swedish retailer KungSängen sought to counter that impression last October by introducing a new visual identity, created by Stockholm-based Ström & Jag.

KungSängen beds are made to order by hand, and this premium aspect of the manufacturing wasn't reflected by the previous branding. KungSängen means "the King's Bed" in Swedish and the design team clearly fell in love with the idea of combining a crown and a bed into an icon. It is supported by clear typography and a deep blue colour.

Tuesday, January 16, 2018

Happier smiley for Norwegian payment system Vipps

Vips is the leading mobile/cash free payment systems in Norway, used by over half the population. In December, it revealed a refreshed identity by Scandinavian Design Group.

Vipps launched in 2015 with an identity designed by Anti, using the same "sea green" colour as its then-owner, Den Norske Bank. Last autumn, Vipps separated itself DNB and became an independent company co-owned by most Norwegian banks. The change of color marks this separation. In an interview with Kampanje, SDG said the previous logo contained "Norway's surliest smiley" and that the new version has been translated into a true emoji that can take on many feelings.

Monday, January 15, 2018

Millford flattens balls for Dutch lottery

Lotto is the Dutch state-run lottery, operated by Nederlandse Loterij. Back in November, it introduced a refreshed look, created by Millford.

This is an interesting real-world exercise in applying the "flat" design trend onto a cheesy 3D look, while otherwise not changing too much in the basic structure of the logo.

Wednesday, January 3, 2018

Kunskapskanalen gets on the grid

Kunskapskanalen ("The Knowledge Channel") is a Swedish TV channel dedicated to educational programming, operating by the public broadcasters. In December, the channel launched a new website, featuring a new visual identity designed by Dallas Motion Agency. The actual channel still uses the old logo, but will probably adopt the new one later on.

The new identity is based around the idea of knowledge leading to more knowledge, with Kunskapskanalen acting as a guide in the "knowledge grid".

Tuesday, January 2, 2018

Clean square for Carré Noir

Carré Noir, formed in 1973, is one of France's oldest brand design agencies, with its work often featured here. Back in December, it revealed a new logo for itself.

The old logo had been around at least since the mid-80s. It was very much of its time and it is remarkable that it had been used for so long. The new simplified logo consists of a square with wordmark set in a Gotham-ish typeface, with the accent over the E rendered as a notch in that letter.