Monday, January 22, 2018

Bright and green reading for PressReader

PressReader is a service that provides newspapers and magazines from around the world in electronic form to libraries and their patrons as well as hotels, airlines and other organizations who want to subscribe to a variety of news sources. It cooperates and provides monetization for over 7,000 publishers and makes their content available online and trough apps. It has a refreshed brand identity, developed internally by PressReader Creative Lab.

The main icon is a combination of an app icon, a speech bubble and the letter P, with a slight gradient shadow to give it depth. According to the guidelines, PressReader's branding should convey a company that is "youthful, modern , intelligent, forward-thinking and a little bit cheeky".

Previous logo.

According to an e-mail from Pressreader, the new look started its roll-out in late 2017, but the new logo and other branding elements have been used since 2016. Not sure what's going on there.

The brand guidelines are available here.

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