Tuesday, January 2, 2018

Clean square for Carré Noir


Carré Noir, formed in 1973, is one of France's oldest brand design agencies, with its work often featured here. Back in December, it revealed a new logo for itself.

The old logo had been around at least since the mid-80s. It was very much of its time and it is remarkable that it had been used for so long. The new simplified logo consists of a square with wordmark set in a Gotham-ish typeface, with the accent over the E rendered as a notch in that letter.


Previous logo.
Carré Noir used this epic film to introduce their new identity:



Carré Noir

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