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Qualcomm owns technology that is used in virtually every smartphone on the market today, and has therefore grown hugely influential. A little bit too influential according to some. During the Consumer Electronic Show earlier this month it rolled out a refreshed logo, either without fanfare or overshadowed by other CES news.
The update is fairly straight-forward, switching some letters to lowercase, resolving some weird spacing issues, making everything more legible, but keeping the double-M ligature. The Q in the old logo with its off-center straight tail was so distinctive that a version of it had been incorporated into the corporate typeface. The new version looses that distinctiveness with a more generic Q.
The previous logo had been used for a very long time, but wasn't used for some key products. Notably, the flagship Snapdragon processor's didn't use the corporate logo, instead opting for a generic typeface. The new logo is more versatile and the Snapdragon logo has been updated to include it.
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