Friday, February 16, 2018

From 2015: Nestlé Bros by Millford


A lock back a contemporary redesign from a few years ago today. Bros is a chocolate bar brand owned by Nestlé. Bros is Dutch for "brittle" and the main feature of Bros chocolate is that includes air bubbles, similar to Nestlé Aero chocolate sold in many other countries. Back in 2015, it launched fresh new look, created by Millford.

To counter declining sales it was decided that Bros would more clearly target women aged 25-45. The new packaging and its logo are more "feminine and enthusiastic".

Previous logo.

Millford were also behind the old packaging and logo.



Millford

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