TV4 is Sweden's leading commercial TV channel. In addition to the main channel, it also operates several additional channels including Sjuan ("the Seven") and TV12. These two channels are dedicated to general entertainment and used to have distinct identities, but as linear television is giving way to streaming, TV4 decided to focus its resources on one brand.
Therefore, on April 10, TV4:s three main channels launched a common new look with Sjuan and TV12 being given new logos more in line with that of TV4. The new look was developed as a collaboration between Bold and Dallas Motion Agency, both based in Stockholm. New idents feature images of cityscapes and nature from around Sweden. The graphics are designed to give a sense of flow to announcements and junctions between programmes.
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The old logos were covered here when introduced, Sjuan in 2011 and TV12 in 2015.
TV4
Facebook (Dallas)
Facebook (Bold)
Dallas
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