Monday, July 16, 2018

Pentagram gives the Electronic Frontier Foundation a bold new look

The Electronic Frontier Foundation is an American non-profit that has been set up to preserve civil liberties on the Internet. Last week, it launched a new visual identity, replacing mark that had been with the foundation since the '90s. The new mark is designed by Michael Bierut of Pentagram, who came in contact with the EFF around the farcical copyright claims against the blog McMansion Hell. He noticed the sub-par EFF logo and offered to create a new one pro bono.

The EFF wanted something that represnted "the boldness of their vision for the Internet". Based around the uniformity of the letters E, F and F, the new logo is highly modular and can be stacked and/or abbreviated as needed.

Previous logo.


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