Monday, August 20, 2018

A premium look for Nestlé Extrême ice cream cones

Extrême is Nestlé's brand for ice cream cones, sold in several countries. Earlier (probably the past spring), the brand launched a new look, created by Logic Design.

Nestlés wanted to stave off competition from cheaper rivals by positioning Extrême as a premium product. The new packaging is slightly darker with a stately ice cream cone on the packaging.

Previous logo.

Logic Design

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