Thursday, August 16, 2018

Blue logo for Dutch TV channel SBS6

SBS6 is one of the leading commercial TV channels in the Netherlands and the flagship channel of Talpa TV (formerly known as SBS). On August 1, the channel launched a refreshed logo.

The previous logo featured the number six in a circle, as does the new one in a slightly different juxtaposition. It is credited to Bob van der Put, who was reportedly also one of the "spiritual fathers" of the old logo. Other than the altered logo, the big change for SBS6 is that the channel's colour switches from red to blue. This is all said to be part of a "careful repositioning" of SBS6.

Previous logo.

The old logo was introduced in 2005. Since then is has been freed from the once-trendy glares and gradients.

Original version of the old logo.

Talpa TV

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