Monday, August 6, 2018

Dragon Rouge rebrands French athletics

The French Athletics Federation (Fédération française d'athlétisme, or FFA) is the governing body for French athletics. On July 4, it launched a new identity with a new name. The body will now be marketed as "Athlé" with a fresh athletic brand identity designed by Dragon Rouge.

According to Dragon Rouge, the new branding "outlines the history, the power and the universality of athletics". At its centre is a dynamic logo with a distinctive H in the middle, that can resemble hurdles, bars or other sports equipment.

Previous logo.

Dragon Rouge
Stadion Actu

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