Thursday, August 23, 2018

Flowing symbol for Stockholm Exergi

Stockholm Exergi is the energy utility for the city of Stockholm, Sweden, owned jointly by the city and energy company Fortum. It was known as Fortum Värme until January this year, when the new name was adopted. It reflects the fact that the city had recently increased its ownership stake in the company, which necessitated a distinction from its former majority owner (Fortum). "Exergy" should convey how the company uses the maximum amount of energy, a term borrowed from thermodynamics.

The brand identity was developed by Brand Union Stockholm, which apparently managed to escape the creation of Superunion earlier this year. The symbol is inspired by the pipes through which heat is delivered. It can also be animated to visualise the flowing heat.


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