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Lendo is a loan mediation service available in Sweden, Norway and Finland. It was founded in 2007 and is now a part of Norway's Schibsted Media Group. On June 19, the company introduced a refreshed logo as it prepares to enter more European markets.
The new branding was developed in-house at Lendo, with help from a consultant specialised in frontend and UX design. The vague diagram from the old logo has been replaced by a dynamic speech bubble that can contain things worth aspiring to have. The design process was guided by "simplicity, modernity and seriosity".
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