Monday, September 3, 2018

From 2017: Cleaner logo for Cinnamon Toast Crunch

Cereal redesigns seem to fly under the radar for some reason, because they rarely get covered here. One somewhat current cereal rebrand was that for Cinnamon Toast Crunch, the main product in a line of similar cereals. Back in February 2017, it launched a new clean package design with a simplified friendlier logo.

Cinnamon Toast Crunch was launched in 1984 and has spent much of that time as the only variety in in its line. In 2015, they relaunched an earlier product called French Toast Crunch, which with the February redesign was aligned with Cinnamon Toast Crunch. Later in 2017, General Mills abolished its short-lived Tiny Toast brand, integrating its two products as Strawberry Toast Crunch and Blueberry Toast Crunch. The quintet was completed in June 2017 with the launch of Apple Cinnamon Toast Crunch.

Previous logo.

No design credit at the moment.

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