Friday, October 19, 2018

Kontrapunkt creates brand for life insurer Velliv

Danish life insurer Nordea Liv & Pension used to be part of the bank Nordea, but became a mutual insurer earlier this year when Foreningen Norliv became majority owner. On October 1, the insurer changed its name to Velliv to highlight its new independent status. The new brand identity was developed by Kontrapunkt.

A core part of the new identity is a custom typeface where individual letters can be replaced by distinctive "curly" variations, similar to the one used in the logo. There also a set of still and animations icons based on continuous lines, presumably representing the longevity of Velliv's commitments in pension and life insurance.

Velliv Foreningen

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