Pink and naughty look for Vijf by Cape Rock

Continuing yesterday's article about Cape Rock's work for SBS Belgium we move on the company's second channel, Vijf ("Five"). Here, the changes were more substantial with a new logo a more radical visual shift.

Vijf is a female-leaning channel heavy on reality programming, which it communicates as offering "guilty pleasures". Cape Rock's redesigned Vijf doesn't shy away from fun and naughtiness with a heavy use of hot pink.

Cape Rock
SBS Belgium