Playful look for Vier by Cape Rock

SBS Belgium is one of the two major commercial broadcasters in Flanders, consisting of three channels, Vier, Vijf and Zes (Four, Five and Six). Back in August, both Vier and Vijf launched new looks, created by Cape Rock.

Both Vier and Vijf rebranded back in 2012, launching unconventional looks with "light" logos. In 2017, Vier discarded that look for a more conventional four in a circle. Cape Rock's redesign keeps the 2017 logo, but cuts it up in pieces in a playful manner.

Vier is a general entertainment channel for a broad audience built around strong brands and local productions and the new look aims to give it a clear position through playful energy.

Cape Rock
SBS Belgium