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Änglamark is one of the private brands from the Swedish supermarket chain Coop, offering a line of certified organic and sustainable products. The brand has been around since 1991 and earlier this month (on October 10) it unveiled a new package design.
Stockholm-based brand and marketing agency Priority is the design and development partner for Änglamark and they worked on the new concept. Their work build on the positioning "carefully selected, wisely excluded" by which Änglamark serves as a guide to good and sustainable products.
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Coop
Priority
Resumé
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