Monday, November 19, 2018

Budget hotel brand Zip to launch with Wolff Olins identity

Whitbread PLC is a UK hotel group, primarily known for their Premier Inn chain. A month ago (on October 22), Whitbread announced a new "no-frills" hotel chain called Zip by Premier Inn. The brand identity is credited to Wolff Olins.

The new concept brings "compact living" to hotels, cramming lots of necessary stuff in a small space. Zip is primarily geared towards "short-stay value-conscious guests who are looking to zip in and zip out". The first Zip hotel opens in Cardiff in March 2019.


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