Tuesday, November 13, 2018

Cape Rock creates bold wave for Veronica

Veronica is a relatively old and uniquely Dutch media, originally formed as a pirate radio station, but now taking the form of a TV channel, a commercial radio station and a magazine. These three channels differ in target groups and overall looks, but brand agency Cape Rock recently took a stab at uniting Veronica TV and Radio Veronica under a common platform.

The new look is built to house Veronica's blockbuster entertainment and sports content. It harkens back to the brand's origin as an offshore radio station by using a blue wave animation when display text or the channel logo appears.

From Cape Rock:
Creative agency CapeRock has developed the visual identity of Veronica to unify its multiple channels. In a highly competitive media landscape, a strong brand positioning is more important than ever. In the case of Veronica, different brand channels were communicating with their own look and target group: Veronica TV, Radio Veronica and Veronica Magazine. CapeRock developed one strong media brand that unifies Veronica TV and Radio Veronica as one brand, using one name: Veronica.

Veronica TV and Radio Veronica have been visually reunited by tracing back to the origins of Veronica: the pirate radio station at sea where it all began. This shared history still resonates in the brand that is adventurous, bold and rebellious. The biggest challenge was to develop an identity system that is distinctive and unique, yet flexible enough to be used consistently over various platforms. In order to do so, CapeRock developed recognizable elements inspired by the nautical heritage that are easy to apply on TV, digital and print. The horizon line and compass needles navigate the viewer or visitor through the content. Also, the font is derived from the typeface that can be found on the first ships with Veronica written on it.

With blockbuster content as a starting point, CapeRock developed a design that is bold, contemporary and flexible. The passion for blockbuster content is the blue thread for Veronica.

Cape Rock

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