Monday, November 5, 2018

From plug to spark for Eldorado

Eldorado is a Russian electronics retailer with over 400 stores. Last week, it launched a refreshed visual identity, created by the Moscow-based LINII Group. These changes are part of an expansion strategy for the firm.

The rebrand was guided by current trends of minimalism and simplicity. The crude plug image from the old logo has been replaced by a combination of the letter Э with a lightning icon. This can be used both as an effective symbol on its own and as part of the complete wordmark. The lightning symbol is also used on its own in most applications, along with bright red and green colours.

Previous logo.


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