Here's my summary of identities introduced during 2018. It includes about 100 noteworthy and/or interesting projects compiled from a list of more than 600 entries collected over the past year.
Airlines
2018 was a slow year for airline rebrands, so it's a bit weird to start with them, but you have to start somewhere. | Lufthansa Lufthansa Design Tagebuch |
 | Gulf Air Created by: Saffron and Tangerine Corporate identity portal Saffron |
 | Air Tahiti Nui Created by: Futurebrand Brand New Futurebrand case study Futurebrand news |
 | Air Italy Created by: Superunion Brand New La Reclame |
Food and drink
 | Carlsberg Created by: Taxi Studio Taxi Studio Ginger Monkey Design Design Week Brand New |
 | Cornetto Created by: Design Bridge Design Week Rob Clarke |
 | Upfield Launched: July 2, 2018 The Branding Source |
Restaurants
 | Dunkin' Created by: Jones Knowles Ritchie Revealed: September 25, 2018 Press release Brand New |
 | Ragazzo Created by: Futurebrand Futurebrand AdNews |
 | DoorDash Created by: Character Brand New |
Retail
 | Best Buy Launched: May 9, 2018 Best Buy |
 | John Lewis & Partners Created by: Harry Pearce, Pentagram Revealed: September 4, 2018 John Lewis Partnership Campaign Pentagram |
 | Debenhams Created by: Mother Design Design Week Mother Design |
 | Netto Marken-Discount Design Tagebuch |
 | Eldorado Created by: LINII Group Launched: October 30, 2018 The Branding Source LINII VC |
Industry
 | DuPont Created by: Lippincott Launched: October 3, 2018 DuPont Brand New |
 | Nouryon Created by: VBAT Launched: October 9, 2018 Press release |
Energy
 | Equinor Revealed: March 15, 2018 Statoil Superunion |
 | Hydro Created by: Snøhetta Hydro press release Snøhetta Hydro guidelines |
 | Naturgy Created by: Interbrand Launched: June 27, 2018 The Branding Source |
 | Vattenfall Created by: NordDDB |
 | Stockholm Exergi Created by: Brand Union Stockholm Revealed: January 30, 2018 The Branding Source Dagens Media Fortum |
Consulting
 | WPP Created by: Superunion and Landor Launched: December 11, 2018 WPP Landor |
 | Superunion Created by: Superunion |
Technology
 | Qualcomm Created by: Interbrand The Branding Source |
 | ET Brain Created by: Wolff Olins Brand New Wolff Olins |
Apps and sites
 | Uber Created by: Wolff Olins Wolff Olins The Drum |
 | Expedia Group Created by: Paula Scher, Pentagram Revealed: March 26, 2018 Pentagram Expedia Group |
 | Rotten Tomatoes Created by: Emily Oberman, Pentagram Design Week |
 | Mailchimp Created by: Collins Launched: September 27, 2018 Mailchimp Collins Fast Company Brand New |
 | Trustpilot Created by: venturethree BusinessWire |
 | Evernote Created by: DesignStudio Launched: August 14, 2018 DesignStudio Brand New Evernote |
 | BlaBlaCar Created by: Koto BlaBlaCar VentureBeat |
Media
 | The Guardian The Drum |
 | Fremantle Created by: venturethree Launched: September 10, 2018 Fremantle Brand New |
 | Regal Cinemas Revealed: October 29, 2018 Brand New PRNewswire Brand guidelines |
Television
 | Animal Planet Created by: Chermayeff & Geismar & Haviv Revealed: October 16, 2018 Launched: Octoebr 28, 2018 Brand New Press release |
 | France 2 Created by: Movement Launched: January 29, 2018 The Branding Source |
 | Freeform Created by: Ferroconcrete Deadline Ferroconcrete |
 | Fusion Created by: Sibling/Rivalry Sibling/Rivalry Fusion Media Group Deadline |
 | Network 10 Created by: Principals Revealed: October 31, 2018 Launched: October 31, 2018 Brand New Principals Ten Daily B&T |
 | E4 Launched: September 27, 2018 The Branding Source Channel 4 The Drum |
 | Nelonen Created by: Cape Rock Launched: October 2, 2018 The Branding Source |
Telecom
 | Cox Communications Revealed: November 15, 2018 Cox Brand New |
 | Rostelekom Created by: Saffron Revealed: September 26, 2018 Rostelecom Brand New Sostav Corporate identity page |
 | DirecTV Latin America Created by: Futurebrand Futurebrand |
 | NetCologne Created by: Das Hochhaus Design Tagebuch |
Finance
Financial institutions really feel the need to project stability in these times, which reflects the crop of new logos. All new bank logos included below are simple refinements of earlier iterations. | Bank of America Created by: Lippincott Revealed: November 16, 2018 Press release AdWeek |
 | American Express Created by: Abbott Miller, Pentagram |
 | Santander Created by: Interbrand Interbrand |
 | Bradesco Created by: Superunion Meio&Mensagem |
 | Geldmaat Created by: VBAT Brand New MarketingTribune |
 | Ak Bars Bank Created by: Landor Associates Launched: May 28, 2018 The Branding Source |
 | Alper Seguros Created by: Superunion |
 | National Stock Exchange of India Created by: Landor Associates Launched: August 8, 2018 Landor |
 | 86400 Created by: Hulsbosch The Branding Source |
Government
The new identity for the Library of Congress felt neither governmental nor librarial, although other identities tried to combine modernity and authority. | Library of Congress Created by: Paula Scher, Pentagram Revealed: August 21, 2018 Library of Congress Pentagram Design Week |
 | UK Parliament Created by: SomeOne UK Parliament SomeOne Design Week |
 | Ulkoministeriö Created by: 358 Brand New Ulkoministeriö |
 | Folketinget Created by: Kontrapunkt Launched: October 2, 2018 The Branding Source |
Countries and locations
 | Argentina Created by: Futurebrand Argentina Portal de Turismo |
 | Azerbaijan Created by: Landor Associates Landor news Landor case study Design Week |
 | Ukraine NOW Created by: Banda Banda Design Tagebuch Ukraine Government |
 | Oslo Created by: Creuna Revealed: June 12, 2018 Oslo Creuna |
 | Nevers Created by: Graphéine Nevers Graphéine Brand New |
Non-profits
 | Electronic Frontier Foundation Created by: Michael Bierut, Pentagram Launched: July 9, 2018 The Branding Source EFF |
 | Social Mobility Foundation Created by: Jones Knowles Ritchie Design Week |
 | Human Appeal Created by: Johnson Banks Launched: March 12, 2018 Brand New Johnson Banks |
 | Handicap International Created by: Cossette Brand New |
Culture
 | Shakespeare’s Globe Created by: The Partners Design Week Medium |
 | LA Phil Created by: TBWA\Chiat\Day LA Revealed: February 7, 2018 Brand New |
Museums
 | The Institute Contemporary of Art/Boston Created by: Abbott Miller, Pentagram Revealed: May 31, 2018 Boston Globe Pentagram |
 | Field Museum Created by: Leo Burnett Brand New |
 | Staatliche Kunstsammlungen Dresden Created by: Stan Hema SKD Deign Tagebuch |
 | Australian National Maritime Museum Created by: Frost* Brand New |
 | Mystic Seaport Museum Created by: Carbone Smolan Agency Launched: May 1, 2018 Mystic Seaport Museum |
Sport
 | US Open Created by: Chermayeff & Geismar & Haviv Revealed: March 20, 2018 US Open Chermayeff & Geismar & Haviv Design Week |
 | Athlé Created by: Dragon Rouge Revealed: July 4, 2018 The Branding Source |
 | Volleyball Nations League Created by: Landor Associates Landor |
 | Arthur Ashe Stadium Created by: Chermayeff & Geismar & Haviv C&G&H Brand New |
Other
Things that don't neatly sort under other headings, but deserve to be included on this list. | Burberry Created by: Peter Saville Launched: August 2, 2018 |
 | APN Outdoor Created by: Hulsbosch Youtube |
 | Century 21 PRNewswire |
 | Australian Film Television and Radio School Created by: M35 M35 Brand New |
 | European League of Legends Championship Created by: DesignStudio DesignStudio Design Week |
 | Osaka Metro Created by: Yoshiake Kabe, Nippon Design Center Revealed: January 25, 2018 Osaka Metro Osaka Metro |
 | Nugo Created by: Interbrand Launched: June 15, 2018 The Branding Source |
 | Suvinil Created by: Interbrand Launched: May 2018 The Branding Source |
 | Battersea Dogs & Cats Home Created by: Marina Willer and Naresh Ramchandani, Pentagram Pentagram Design Week It's Nice That |
 | Salary Finance Created by: Ragged Edge Design Week |
 | UK Scout Association Created by: NotOnSunday Dezeen NotOnSunday Scouts brand centre |
 | Beyond Created by: SomeOne Launched: July 10, 2018 Design Week Beyond |
 | Paws Created by: Koto Koto Brand New |
 | Nobel Prize Created by: Stockholm Design Lab Brand New |
 | Ad Council Created by: Superunion Revealed: September 24, 2018 Ad Council Brand New |
 | The British Academy Created by: Only Brand New |
 | GC Launched: January 2, 2018 Press release Press release (Korean) |
 | Norsk Tipping Created by: Dinamo Launched: October 8, 2018 Press release Kreativt Forum Design guide |
 | Embarc Collective Created by: Prophet Prophet YouTube |
 | Harambeans Created by: Marina Willer, Pentagram Design Week |
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