Thursday, January 24, 2019

A new take for French-Canadian channel Prise 2

Prise 2 (meaning "Take 2") is a French-Canadian TV channel which shows older series and movies from Quebec and the United States. Last December it launched a new look.

According to a press release, the new look "represents the evolution of the channel" while also "retaining it's primary mission".

Previous logo.

The old logo was introduced in 2010, as covered here at the time.

At a surface level, Prise 2 looks like a French-Canadian version of the American channel TV Land (although Prise 2 focuses more on cult classics and old blockbusters). The new logo may well take some cues from its American counterpart.

TV Land logo, for comparison.

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