Cheap and colourful look for Ica Basic

Ica Basic is Swedish grocery retailer Ica's own brand for discount products. It was introduced in 2018 and covered here at the time.

Last autumn (in November or earlier) the brand got an all-new look, created by the design agency Silver. The packaging is still quite basic, but the new system brings in a variety of bright colours that dominate the packaging.

Previous logo.

Silver
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