Back in early 2012, there were numerous reports about the Quaker Oats man slimming down and getting a new look. Well, last autumn he got a refresh once again, but there wasn't really any reporting on it. The redrawn Quaker man is barely distinguishable from his predecessor, but has slightly fluffier hair and the wind has caught his handkerchief.
He has also been freed from the previous pennant and now appears in front of an oat field on packaging. The wordmark has been redrawn and now appears arched. This is all part of an effort to position Quaker as a brand for healthy products.
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| Previous logo. |
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The old logo was designed by Hornall Anderson. No credit for the new one at the moment.
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| New pack. |
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| Old pack. |
Talking Retail
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