Sat.1 Gold launches new look with gold lining

Sat.1 Gold is a TV channel from the major German broadcaster ProSiebenSat.1, showing classic TV series for a primarily female audience. On January 17, the channel launched a new look with a refreshed logo, created by the in-house agency ProSiebenSat.1 Creative Solutions in collaboration with Lama Design and Wielandt GmbH. They also introduced a new slogan "Watch with Your Heart" (Mit dem Herzen sehen) reflecting the melodramatic nature of some of the programmes.

We covered the launch of Sat.1 Gold here six years ago. The refreshed logo is a more competently executed version of its predecessor with more pronounced rounded letters. The graphics package expands the range of colours used, but also manages to look luxurious with the gold colour used as a "lining" that doesn't dominate the screen.

Previous logo.

SAT.1 GOLD Redesign 2019 from Creative Solutions on Vimeo.

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