Tuesday, March 19, 2019

Laundry creates clean new brand for Turner Ignite Studios

Turner Ignite Studios is a new in-house studio from Turner Ignite, the branded content arm of Turner Broadcasting (CNN, TBS, TNT, Adult Swim, truTV etcetera). Back in February it launched its brand identity, created by design and animation company Laundry.

“As a new digital entertainment studio for brands inside a prominent media
company, it was crucial that Turner Ignite Studios made a strong statement out the gate,” says Gordon. “We knew that our visual identity needed to fit within the Turner family, but have an energy of its own: constantly moving, constantly changing, and always sparking conversation. Laundry got that immediately, and we had a lot of fun making something that has gotten people excited about what we’ll do next.”

“The visual system we created in collaboration with Greg and his team speaks
to Turner Ignite Studios’ mission statement by highlighting the variety of its content, delightful sense of humor, and sophisticated expertise -- elements that are infused into all of its work,” adds PJ Richardson, Laundry Partner/Executive Creative Director.
“It was important to develop an identity, which truly embodies its creative spirit with boldness and emotion.”

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