Monday, May 13, 2019

Sparkling Ice gets natural redesign


Sparkling Ice is an American brand of "sparkling water", carbonated water with fruit flavours. Recently, the brand launched a refreshed look.

The brand was launched in 1992 with award-winning package and identity design from Hornall Anderson Design Works. This was an early project from Hornall Anderson that helped establish a reputation of innovation for the Seattle-based firm.

The latest rebrand sheds to Sparkling Ice logo that had been in use since the beginning.

The new look was officially announced through a press release in January, but had been slowly rolled out at least since April 2018. No credit for the new design.

Previous logo.

"Over the course of two years, Sparkling Ice conducted extensive marketing research and sensory testing with over 8000 consumers. This consumer driven project resulted in Sparkling Ice updating their flavorful, zero sugar sparkling water to now include colors from natural sources. With this new formulation, Sparkling Ice is proud to be one of the first brands to successfully transition to natural colors while maintaining the vibrant look and long shelf life that Sparkling Ice is known for.

"Our commitment to our fans has been evident since we launched 26 years ago, and it continues today as we announce the new changes to Sparkling Ice," said Chris Hall, CEO of Talking Rain Beverage Co. "The new and improved Sparkling Ice look and formula has been two years in the making to ensure we are exceeding fans' expectations while maintaining our bold flavor and appearance, without compromising on taste."

As a result of consumer feedback, Sparkling Ice also developed a more modern and unified look. This new design and updated logo will be featured on each bottle and multipack, offering a stronger visual impactful to the brand block on-shelf.
" - Press release
New bottles:


Hornall Anderson's original designs from the '90s:




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