Friday, June 14, 2019

Seenk creates empowering identity for QuiToque

QuiToque is a French service that delivers pre-packages groceries to people's homes, with suggested recipes. It was recently purchased by grocery giant Carrefour. In mid-May, the company launched a new visual identity, developed by Seenk.

QuiToque adopted its previous name in February 2016 (covered here at the time). The new joyful and simple identity portrays how QuiToque makes preparing food more fun and varied. Seenk also wanted to convey a message of empowerment, "The power to eat well". The bare-bones logo features the letter 'I' being replaced by varioud types of produce (typically a carrot).

Previous logo.


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