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Azercell is one of the leading mobile operators in Azerbaijan. About a month ago, on June 21, they unveiled a new brand identity.
Azercell used to be owned by Swedish-Finnish telco TeliaSonera and adopted the common Telia symbol in 2011, along with the entire group. After numerous scandals appeared around the acquisition of the mobile licenses in Telia's emerging markets, they decided to exit the South Caucasus region and sold Azercell in 2018. The new logo drops the Telia symbol to mark that Azercell enters a new chapter as an independent company.
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"Unveiling the endless possibilities of the digital world through the new brand identity, Azercell declared the intention to significantly change people’s lives with the help of the modern technologies. The new logo, which will be the symbol of Azercell's agility and innovative spirit, embodies the movement and development by creating a link between the past and future and reflects the beginning of the new era in the company's history." - Press release
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