Monday, July 1, 2019

From the 80s: Brazilian shoe store Arezzo

Here's a somewhat random vintage project: A complete design programme for Brazilian women's shoe brand Arezzo. Arezzo was founded in 1972 and probably received this redesign some time in the '80s (possibly the '70s). The agency behind was P & B Comunicação e Promoção, an agency based in Belo Horizonte, Minas Gerais.

The design programme was very fashionable in the '80s, with deconstructed lettering and pastel colours. The double-Z in the logo stands out as a neat and unusual solution.

There's still a design agency called P&B Comunicação operating in Minas Gerais, don't know if they are related.

Like far too many fashion brands, Arezzo now uses a simple upper-case wordmark. They do still use the double-Z as a monogram on occasion.

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