Monday, August 5, 2019

Brazil's Telecine channels get new logo

Telecine is a suite of movie channels in Brazil, offering the latest blockbusters some months after cinemas. In late July, Telecine launched a new logo.

Telecine's previous identity was a bit fractured with the main logo identifying the package as a whole with logos for the individual channels in a completely unrelated style. The old main logo was a classic designed by Gédéon and had been in use since the '90s. The channel logos were introduced in 2010 and refreshed later on.

The new brand is part of strategy to make Telecine more technology-driven. The graphics make great use of a set of vivid colours.

Previous logo.

Logo for TC Premium, the main channel.

No design credit at the moment, but we can have a peak into the manual:

A compilation of new graphics, as used on-air:


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