Tuesday, September 3, 2019

Delirious rebrand for Canal J

Founded in 1985, Canal J is not only the oldest kids TV channel in France but also one of the older non-terrestrial TV channels overall. On August 23, it introduced new graphics and a refreshed logo, created by motion branding agency Motionfanclub. That agency was also behind the previous logo, introduced in 2015 and covered here at the time.

According to Motionfanclub, the new graphic package builds on "dynamic youth" for kids approaching adolescence. "Sport, digital delirium and complicity is on the programme", according to my French translation.

Previous logo.


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