Friday, September 6, 2019

Red Bee creates geometric look for TV5 Finland

TV5 is the flagship entertainment channel of Discovery Networks Finland, launched in 2008 and then going on to become reasonably popular. Last month, on August 1, it launched a completely new logo and graphics package, created by Red Bee Creative.

Up until now, the Finnish TV5 has used the logo and graphics of its Swedish equivalent, Kanal 5, which is owned by the same company. The new logo keeps the successful 5-in-a-circle theme, but gets a new numeral.

The new '5' is composed of a circle and two rectangles, with minimal adjustment. The geometric theme echoes throughout the design, with graphics featuring squares and rectangles.

Previous logo.

Red Bee brand refresh of Finland's TV5 from Promax on Vimeo.

Earlier this year, Red Bee completed another project for Discovery Networks Nordic with a new identity for Dplay, their streaming service in Denmark, Finland, Norway and Sweden. The new logo launched on March 8, 2019 and was mentioned in the logo round-up.

Discovery Networks
Red Bee Creative

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