Friday, November 15, 2019

Logo round-up: September 2019


Here's the long-awaited logo round-up for September and it is probably one of the biggest ever, with around 60 new logos included. That's not surprising, as September was fairly eventful with new logos for huge brands like Twitch, Yahoo, Lay's and not least Volkswagen.

Wednesday, November 6, 2019

From 1999: Gifts.com by Landor


Gifts.com was an early e-commerce website, built around the idea that it would help you pick out gifts. It was launched in autumn 1999 by The Reader's Digest Association and something called StarTek. They contracted the full Young & Rubicam network to handle all aspects of the venture's publicity, including Landor Associates who designed the brand identity.

The site apparently launched in October 1999 ahead of the holiday season. A big TV ad campaign featured a "lab" were people tried out new gifts in humorous ways, ending with the tagline "Just the perfect gifts".

Like many other early e-commerce ventures, Gifts.com was never profitable to Reader's Digest who put Gifts.com and its parent company Good Catalog up for sale in 2002.