Wednesday, November 6, 2019

From 1999: by Landor was an early e-commerce website, built around the idea that it would help you pick out gifts. It was launched in autumn 1999 by The Reader's Digest Association and something called StarTek. They contracted the full Young & Rubicam network to handle all aspects of the venture's publicity, including Landor Associates who designed the brand identity.

The site apparently launched in October 1999 ahead of the holiday season. A big TV ad campaign featured a "lab" were people tried out new gifts in humorous ways, ending with the tagline "Just the perfect gifts".

Like many other early e-commerce ventures, was never profitable to Reader's Digest who put and its parent company Good Catalog up for sale in 2002.

According to American Corporate Identity 2001, the Landor designers for this project were Pippa White-Golden and Alice Coxe.

On the 1999 launch:
Ecommerce Times
On the 2002 divesture:
Multichannel Merchant

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