In our retrospective on the logos of the 2010s, we move on another tangible subject, namely airlines and airports. These were troublesome years for the airlines, who suffered from thinner margins and combatted this by merging with one another. As a result, many of the more notable rebrands from the last decade were the results of mergers.
Major US
The US airline market was mostly characterised by consolidation. This meant that there were fewer airlines to brand, but also that two of the larger one's got new looks. American Airlines launched a solid refresh after merging with US Airways, while the dull amalgamation launched by United after its merger with Continental Airlines remains controversial. | American Airlines (2013) Created by: Futurebrand Revealed: January 17, 2013 The Branding Source Brand New Futurebrand pdf (archive) FlyerTalk |
 | United Airlines (2010) Revealed: August 11, 2010 Brand New |
 | Southwest Airlines (2014) Created by: Lippincott Revealed: September 8, 2014 The Branding Source Brand New |
 | Alaska Airlines (2016) Created by: Hornall Anderson Brand New |
 | Hawaiian Airlines (2017) Created by: Lippincott Revealed: May 1, 2017 The Branding Source |
 | Virgin Atlantic (2010) Created by: Johnson Banks Brand New Johnson Banks (archive) |
Flag carriers
The big traditional flag carriers are often more conservative, usually making lateral "refreshes". Among the few exceptions willing to go for a more radical overhaul were Iberia, Finnair and Aerolinéas Argentinas. | Iberia (2013) Created by: Interbrand The Branding Source Brand New Identityworks |
 | LATAM (2015) Created by: Interbrand Revealed: August 6, 2015 The Branding Source |
 | Lufthansa (2018) Lufthansa Design Tagebuch |
 | Avianca (2013) Created by: Lippincott Revealed: May 28, 2013 The Branding Source Brand New |
 | Qantas (2016) Created by: Houston Group Revealed: October 27, 2016 Houston Group (archive) Qantas (archive) Brand New |
 | Aerolíneas Argentinas (2010) Created by: Futurebrand Brand New Futurebrand (archive) Official release Futurebrand |
 | Gulf Air (2018) Created by: Saffron and Tangerine Corporate identity portal Saffron |
 | Alitalia (2015) Created by: Landor Associates Revealed: June 4, 2015 Launched: June 4, 2015 The Branding Source |
 | Finnair (2010) Created by: SEK&Grey Revealed: December 20, 2010 Finnair press release (archive) Brand New |
 | Austrian Airlines (2018) Created by: Brainds Launched: April 2018 Design Tagebuch |
 | Swiss International Air Lines (2011) Revealed: August 18, 2011 Launched: October 2011 Branding Source |
 | China Airlines (2011) Created by: Brandimage Paris Revealed: September 28, 2011 Branding Source |
 | Aer Lingus (2019) Aer Lingus |
 | Air Malta (2012) Created by: Futurebrand Revealed: July 31, 2012 The Branding Source Futurebrand (archive) Brand New |
 | Fiji Airways (2012) Created by: Futurebrand Revealed: August 17, 2012 Launched: 2013 (scheduled) The Branding Source Futurebrand |
 | Air Tahiti Nui (2018) Created by: Futurebrand Brand New Futurebrand |
Others
 | Volotea (2012) Created by: Saffron Brand Consultants Saffron (archive) Pienso Logo Existo |
 | Level (2017) Created by: Brand Union Launched: March 17, 2017 Design Week |
 | Transavia (2015) Created by: Studio Dumbar Transavia (archive) Studio Dumbar (archive) Design Week LWEM |
 | Germanwings (2012) Created by: KW43 Revealed: December 6, 2012 Design Tagebuch Germanwings (archive) |
 | Joon (2017) Created by: Brandimage Revealed: July 20, 2017 Air France |
 | Hop! (2013) Created by: Brandimage Revealed: January 28, 2013 The Branding Source |
 | Vistara (2014) Created by: The Brand Union Ray+Keshavan Revealed: August 2014 Brand New The Brand Union (archive) |
 | Arkia Airlines (2017) Created by: Baruch Nae Globes Travel Daily |
 | Aurora (2013) Created by: Landor Associates Revealed: November 6, 2013 The Branding Source |
 | Up by El Al (2013) Created by: Open El Al Identity Designed |
 | BRA (2016) Created by: Grow The Branding Source Skaara Design |
Airport operators
 | Avinor Created by: Snøhetta Design Launched: June 5, 2013 The Branding Source |
 | Aena Aeropuertos (2011) Created by: The Brand Union Revealed: 2011 Launched: 2011 Aena press page PRNoticios BrandCulture Pienso Logo Existo |
 | Aena (2014) |
Individual airports
 | Paris Aéroport (2016) Created by: Babel Brand New Babel |
 | Dallas/Fort Worth International Airport Created by: Interbrand DFW Airport |
 | Berlin Brandenburg Airport Created by: Schindler Parent Identity Revealed: June 2011 Berlin Airport - Our brand Berlin Airport blog (archive) Guidelines for partners (archive) Realgestalt Design Made in Germany |
 | Düsseldorf Airport Created by: KW43 Branddesign Revealed: April 9, 2013 The Branding Source |
 | Munich Airport Created by: Interbrand Launched: November 2013 Design Tagebuch Munich Airport Interbrand (archive) |
 | Dubai Airports Created by: Landor Associates Gulf News Dubai Week Landor |
 | Frankfurt-Hahn Airport Created by: Projekttriangle Corporate identity portal Projekttriangle (archive) Design Tagebuch |
 | London Luton Airport (2014) Created by: ico Design Revealed: December 9, 2014 ico Design Press release Brand New |
 | London City Airport (2019) Created by: The Allotment Design Week |
Others
 | Airlines for America (2011) Created by: Michael Bierut and Michael Gericke, Pentagram Launched: December 1, 2011 Branding Source Pentagram (archive) |
No comments:
Post a Comment