Wednesday, December 18, 2019

Logos of the 2010s: Finance & insurance


In our series of the logos of the 2010s, we've arrived at the logos for finance and insurance. The early part of the 2010s was heavily affected by the reverberations of the financial crisis that saw many institutions being toppled. In the United Kingdom, the Royal Bank of Scotland was broken up, reintroducing many brands. In Spain, almost all savings banks were merged into larger entities. But this was also a decade were innovation in payment systems reached the masses.


Credit cards and payment services


Mastercard
Created by: Michael Bierut, Pentagram
Revealed: July 14, 2016
Creative Review
Brand New

American Express
Created by: Abbott Miller, Pentagram

Visa
The Branding Source

Transferwise (2014)
Created by: venturethree
Design Week
Identity Designed

United States


Bank of America
Created by: Lippincott
Revealed: November 16, 2018
Press release
AdWeek

Wells Fargo
Press release

MetLife
Created by: Prophet
Revealed: October 20, 2016
Press release (archive)
Brand New

State Farm
Created by: Chermayeff & Geismar
Revealed: December 15, 2011
Launched: January 2012
Branding Source
Brand New

Aetna
Created by: Siegel+Gale
Revealed: January 18, 2012
Launched: January 18, 2012
Aetna - Our Brand Story
Siegel+Gale (archive)
Business Wire
Brand New

Cigna (2011)
Created by: BrandSinger and Jerry Kuyper Partners
Launched: September 19, 2011
Branding Source
Identityworks
Behance

Farmers Insurance
Created by: Lippincott
Launched: July 2013
Lippincott (archive)
Farmers Insurance (archive)
Brand New

AIG
Revealed: October 2, 2012
The Branding Source

Nationwide Insurance
Created by: Chermayeff & Geismar & Haviv
The Branding Source

Principal
Created by: Lippincott
Launched: March 9, 2016
The Branding Source

MassMutual (2017)
Created by: The Working Assembly
The Branding Source
Press release

ITG
Created by: Landor Associates
Revealed: Janaury 23, 2012
Launched: January 23, 2012
Branding Source

BankUnited
Created by: Luke Hayman and Paula Scher, Pentagram
Revealed: January 28, 2011
Launched: January 28, 2011
Pentagram (archive)

Kemper Corporation (2011)
Created by: Lippincott
Revealed: August 2011
Launched: August 25, 2001
Branding Source
Lippincott Tumblr (archive)
Identityworks

Sentry Insurance (2016)
Created by: Futurebrand
Revealed: August 2016
Sentry brand story

Everence (2010)
Created by: Futurebrand
Press release
Juan Diego Soto A
Brand New

United Kingdom and Ireland


NatWest (2016)

Created by: Futurebrand
Design Week

Lloyds Bank
Created by: Rufus Leonard
Launched: September 2013
Design Week
Brand New
Rufus Leonard (archive)

Halifax Bank (2019)
Created by: Rufus Leonard
Design Week

Coutts (2011)
Created by: Coley Porter Bell
Launched: October 2011
Branding Source
Dexigner

NIG (2011)
Revealed: May 11, 2011
Branding Source

Standard Life (2011)
Created by: JKR
Revealed: February 7, 2011
Launched: February 7, 2011
Branding Source

AIB (2016)
Launched: September 2016
The Branding Source

Spain


Bankia
Created by: Interbrand
Revealed: March 2, 2011
Launched: March 2, 2011
Branding Source
Identityworks

BBVA
Revealed: April 24, 2019
BBVA

Santander
Created by: Interbrand
Launched: 2018
Facebook

Openbank
Created by: Saffron Brand Consultants
Revealed: June 16, 2017
The Branding Source

EVO
Created by: Saffron Brand Consultants
Revealed: March 12, 2012
Saffron (archive)
The Branding Source

Direct Seguros (2013)
Created by: Interbrand
Brand New
Facebook

Coinc (2012)
Created by: Saffron Brand Consultants
Launched: July 24, 2012
The Branding source

Verti seguros (2010)
Created by: Futurebrand
Futurebrand (archive)
Futurebrand press release (archive)
Mapfre (archive)

Scandinavia


Nordea
Created by: Bold
Revealed: May 9, 2016
The Branding Source

DNB
Created by: Snøhetta Design
Launched: November 11, 2011
Branding Source

Klarna (2012)
Launched: October 4, 2012

Klarna (2017)
Created by: DDB Stockholm
Resumé

Vipps by DNB
Created by: Anti
Anti
Guidelines

Swish
Created by: Identity Works
Identity Works 1
Identity Works 2 (archive)

Tryg (2010)
Created by: E-Types
E-Types (archive)

Alm Brand
Created by: Kontrapunkt
The Branding Source

Gjensidige (2012)
Created by: Dinamo Design
Revealed: October 24, 2012
Launched: Later...
The Branding Source

Rest of Europe


ARAG (2016)
Created by: MetaDesign
Press release (archive)
Press release pdf (archive)
Horizont

MAIF (2019)
Created by: W
Revealed: June 3, 2019
Launched: June 3, 2019
The Branding Source

Banque Populaire (2018)
Revealed: September 20, 2018
Press release 2 3
Logonews

Nationale Nederlanden (2011)
Brand New
Press release

FBTO (2011)
Created by: VBAT
Launched: June 20, 2011
Branding Source

Degroof Petercam (2015)
Created by: Base Design
Launched: October 1, 2015
Brand New

Cembra Money Bank (2013)
Created by: MetaDesign Zurich
Launched: October 2013
The Branding Source

PZU
Revealed: May 10, 2012
Launched: May 12, 2012 (?)
The Branding Source
Brand New

mBank
Created by: BNA
Launched: June 4, 2013
The Branding Source

Leto Bank (2012)
Created by: The Brand Union
The Branding Source
Robin

Luminor (2017)
Created by: FutureBrand
Revealed: March 7, 2017
The Branding Source

ABLV (2011)
Created by: The Brand Union
Revealed: May 23, 2011
Branding Source

Belfius (2012)
Created by: Hoet & Hoet
Revealed: March 1, 2012
The Branding Source

Paraf
Created by: Saffron Brand Consultants
The Branding Source

Australia


AMP
Created by: Landor Associates
Revealed: May 20, 2011
Launched: May 22, 2011
Branding Source

Bank of Melbourne
Created by: Designworks
Launched: March 10, 2011
Press release (archive)
Brand New
Designworks (archive)

Insurance Australia Group (2015)
Created by: Landor Associates
Launched: November 12, 2015
Press release (archive)
Brand New

Tyro (2019)
Created by: Hulsbosch
Revealed: July 30, 2019
AdNews
Tyro
Brand New

Latin America


Banelco
Created by: DAS Branding & Design
Launched: March 2013
The Branding Source

BAC Credomatic
Created by: Lippincott
BAC Creditomatic
Vimeo
The Branding Source

Banco Caja Social (2011)
Created by: Futurebrand
Revealed: August 22, 2011
The Branding Source
Futurebrand (archive)

Rest of the world


Commercial Bank of Africa
Created by: Interbrand Sampson
Launched: October 31, 2011
Branding Source

Noor Bank (2014)
Created by: Wolff Olins Dubai
Launched: January 7, 2014
The Branding Source

Sumitomo Mitsui Trust Bank (2011)
Created by: Landor Associates
Press release
Press release

Stock exchanges


Nasdaq (2014)
The Branding Source

NYSE Euronext (2012)
Created by: Interbrand
Revealed: May 14, 2012
Launched: May 14, 2012
The Branding Source
Brand New

NYSE (2014)

Moscow Exchange (2012)
Created by: Dragon Rouge
Dragon Rouge (archive)

Japan Exchange Group (2013)
Created by: Bravis International
Launched: January 2013
The Branding Source
Bravis

Johannesburg Stock Exchange (2014)
Created by: Interbrand Sampson de Villiers
Revealed: April 14, 2014
Launched: April 14, 2014
Press release (archive)

Credit reporting


TransUnion (2015)
Created by: Avenue
Brand New

Experian (2016)
Launched: December 2016
Brand New

Callcredit (2017)
Created by: Sea Design / Crimea River
Revealed: July 17, 2017
Design Week
Callredit

Other finance

Various other companies that don't precisely fit as banks, insurance, or the other categories.

ITG (2012)
Created by: Landor Associates
Revealed: Janaury 23, 2012
Launched: January 23, 2012
Branding Source

Amvest (2010)
Created by: VBAT
Launched: 2010
VBAT
Dexigner

Laurel Road (2017)
Created by: Brand Union
Revealed: June 15, 2017
PRWeb
Graphic Design USA

MoneyGram (2012)
Created by: Landor Associates
The Branding Source

Nordnet (2010)
Created by: Garbergs
Garbergs

Nordnet (2018)
Nordnet blog
Nordnet brand site
Brand New

MFS Investment Management (2012)
Created by: Lippincott
Identityworks
Lippincott
Press release June 18
Press release October 9

iZettle (2017)
Created by: Bold
Launched: May 19, 2017
Press release (archive)

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