Israeli graphic designer Dan Reisinger passed away recently. Born in present-day Serbia, he moved to Israel after the war and became one of the country's leading graphic designers and a member of the AGI. He gained distinction as a poster designer, but was also a prolific designer of trademarks and corporate identity programmes. Among these were a series of posters and logos for the Maccabiah Games.
To mark his passing and to preserve some content from his soon-to-be-inaccessible Flash website, here's a selection of Reisinger's logo and trademark designs. All dates are according to Reisinger.
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Habima, 1968.
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Teshet, 1968.
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Velveta, 1968.
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El Al, 1971. Redesign of Otto Treuman's original logo.
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Iscar, 1976.
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10th Maccabia, 1977.
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Delek fuel, 1977. A refreshed version of this logo is still in use.
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Maxima, 1977. Gas company. In use until 2009.
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Thompson Medicals New York, 1977.
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Arkia Airlines, 1980.
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Eco, chemical products.
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Africa-Israel Construction, 1981.
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Tel Aviv Stock Exchange, 1982. Now uses a more modern interpretation of this theme.
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Shenkar College, 1982. Still used today.
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Creative Output, systems software.
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Carmel, 1984.
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Teva, 1986. Pharmaceutical company. One of Reisinger's bigger corporate identity programmes. Has been gradually phased out since 2018.
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Electra 1986
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Jerusalem Botanical Gardens, 1987. Still in use.
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Israeli Union of Performing Artists, 1988.
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Dor Energy, 1989.
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Migdal Insurance & Finance, 1989. Still in use.
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13th Maccabiah Games, 1989.
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Tambour 1991
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Israel of Ministry of Tourism, 1993.
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Hishtil, 1993. Still in use.
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Gav-Yam, 1997. Real estate company. Still in use.
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