Wednesday, January 8, 2020

Logos of the 2010s: Media


Following the two posts on TV logos of the 2010s, here's a summary of of the most important logo changes in other forms on media. "Media" is pretty broad, but this summary is mostly focused on legacy media and editorial content.

Media companies

Among the big entertainment media companies in the United States, this was a decade of upheaval. Comcast's takeover of NBC Universal was a big deal in 2011, AT&T doing the same with Time Warner seven years later barely batted an eyelid. Murdoch separate his newspapers from his entertainment properties, and then sold the latter to Disney.
21st Century Fox (2013)
Created by: Michael Gericke and Emily Oberman, Pentagram
Revealed: May 9, 2013
The Branding Source
Brand New

News Corp (2013)
Created by: Studio Newwork
Revealed: May 28, 2013
The Branding Source

NBCUniversal (2011)
Created by: Wolff Olins
Revealed: January 27, 2011
Launched: January 28, 2011
Brand New

Comcast (2012)
Revealed: December 10, 2012
Launched: December 10, 2012
The Branding Source

ViacomCBS (2019)
Launched: December 4, 2019
Press release
Business Wire

WarnerMedia (2019)
Created by: Wolff Olins
Launched: October 2019
Corporate Identity Guidelines
Brand New
Brief

Turner Broadcasting (2015)
Created by: Troika
Brand New
While Comcast and AT&T bought legacy entertainment companies, Verizon bought legacy web companies AOL and Yahoo. The combined company was called Oath.
Oath (2017)
Revealed: April 3, 2017
Twitter
Brand New

Corus Entertainment (2016)
Created by: Troika
Revealed: April 1, 2016
The Branding Source

Tronc (2016)

Fremantle (2018)
Created by: venturethree
Launched: September 10, 2018
Fremantle
Facebook
Brand New

Axel Springer (2019)
Created by: Superunion
Revealed: April 17, 2019
Launched: Later in 2019 (scheduled)
Axel Springer

Bertelsmann (2011)
Created by: Peter Schmidt Group
Revealed: July 18, 2011
Launched: July 18, 2011
Branding Source

Schibsted (2010)
Created by: Anna Thurfjell, In-house
Revealed: November 9, 2010
Schibsted (archive)

Schibsted (2019)
Created by: Bold Scandinavia
Launched: September 11, 2019
The Branding Source
Schibsted
Bold
Kampanje

Atresmedia (2013)
Launched: March 6, 2013
Press release (archive)
Antena 3
Brandemia

Sanoma (2013)
Created by: E-Types
Launched: April 2013
The Branding Source

Alma Media (2015)
Created by: Grow
The Branding Source

MTG (2014)
Created by: BVD
Revealed: September 30, 2014
Launched: September 30, 2014
The Branding Source

RBC (2013)
Launched: February 4, 2013
The Branding Source

HT&E – Here, There & Everywhere (2017)
Created by: YOLO
Revealed: May 4, 2017
Press release
B&T

Tamedia (2016)
Created by: Made Identity
Revealed: November 7, 2016
The Branding Source

TC. Transcontinental (2011)
Created by: Bleublancrouge
Revealed: November 23, 2011
Launched: November 23, 2011
Branding Source

Cinema


Warner Bros. Pictures (2019)
Created by: Emily Oberman, Pentagram
Revealed: November 13, 2019
Warner Bros
Pentagram
Fast Company

Universal Pictures (2012)
Revealed: January 10, 2012
Branding Source


StudioCanal (2011)
Created by: Devilfish
Launched: September 2011
Branding Source

UFA (2013)
Created by: Neville Brody
Revealed: August 9, 2013
Design Tagebuch
UFA

Regal Cinemas (2018)
Revealed: October 29, 2018
Brand New
PRNewswire
Brand guidelines

Publishers


Harvard University Press (2013)
Created by: Chermayeff & Geismar
Revealed: January 2013
Creative Review
Brand New
Design Taxi
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Penguin Random House (2014)
Created by: Michael Bierut, Pentagram
Penguin Random House (archive)
Pentagram (archive)
Brand New

Penguin Press (2014)
Created by: Michael Bierut, Pentagram
Revealed: June 2014

Dow Jones (2013)
Created by: Studio Newwork
Brand New

Pearson (2016)
Launched: January 4, 2016
The Branding Source

Houghton Mifflin Harcourt (2012)
Created by: Lippincott
Brand New

Comics


DC Comics (2012)
Created by: Landor Associates
Revealed: January 2012
DC Comics The Source (archive)
BP&O
Brand New 1
Co.Create

DC Comics (2016)
Created by: Emily Oberman, Pentagram
Revealed: May 17, 2016
DC Comics (archive)

Valiant (2012)
Created by: Rian Hughes
Valiant press release (archvie)
Brand New

Directories


Yellow Pages (2013)
Created by: Interbrand
Brand New
Interbrand (archive)

Hibu (2012)
Created by: Landor Associates
Revealed: May 2012
Launched: July 26 (scheduled)
Yell Group (archive)
DesignWeek
The Branding Source

Pages Jaunes (2011)
Created by: Royalties
Revealed: April 8, 2011
Launched: April 2011
Press release (archive)
Brand New
Actulogo
Royalties (archive)

DTG (2012)
Created by: VBAT
Revealed: October 2012
Launched: October 15, 2012
The Branding Source

Eniro (2010)
Created by: Dolhem Design
Launched: September 29, 2010
Eniro press release (archive)
Dolhem Design (archive)
Resumé (archive)
Behance

Eniro (2017)
Created by: Grow
The Branding Source
Grow

News agencies


Associated Press (2012)
Created by: Objective Subject
Revealed: February 23, 2012
The Branding Source
Objective Subject (archive 1, archive 2)

TT Nyhetsbyrån (2013)
Created by: Blink
Revealed: August 28, 2013
Launched: August 28, 2013
The Branding Source
Blink Partners (archive)

Australian Associated Press (2012)
Created by: Charles Elena Design
Revealed: May 24, 2012
The Branding Source

SDA-ATS (2011)
Created by: Lumina Design
Revealed: June 22, 2011
Branding Source

Record labels


Warner Records (2019)
Created by: Emily Oberman, Pentagram
The Drum
HNHH

Republic Records
Created by: Paula Scher, Pentagram
Pentagram (archive)

Podcasting

The 2010s was the decade when podcasting died. Then Serial became hugely popular and, five years later, Gimlet Media was sold for 300 million dollars.

Serial (2014)
Created by: Matt Dorfman
Matt Dorfman
Wired

Gimlet Media (2014)
Created by: Athletics
Athletics
Athletics

Publications

A selection of print publications where the brand is more than a masthead.
USA Today (2012)
Created by: Wolff Olins
Revealed: September 13, 2012
The Branding Source
Brand New

The Guardian (2018)
The Drum

Billboard (2013)
Created by: Michael Bierut, Pentagram
Revealed: January 2013
Launched: January 25, 2013 (magazine)
The Branding Source
Brand New

Slate (2018)
Created by: Gretel
Launched: January 16, 2018
The Branding Source

AdAge (2017)
Created by: Original Champions of Design
Launched: September 24, 2017
AdAge
Co.Design

Fortune (2016)
The Branding Source

The Atlantic (2019)
Launched: November 12, 2019
The Atlantic
Brand New
Design Week

The Drum (2018)
Created by: NB Studio
The Drum
NB Studio

MIT Technology Review (2018)
Created by: Michael Bierut, Pentagram
Design Week

Creative Review (2016)
Brand New

Online-first publications


HuffPost (2017)
HuffPost


Upworthy (2016)
Created by: Michael Bierut, Pentagram
Pentagram

TheStreet (2011)
Created by: Paula Scher, Pentagram
Revealed: January 26, 2011
Launched: January 26, 2011
Press release webcite
Pentagram webcite
Co.Design


Polygon (2012)
Created by: Cory Schmitz
Cory Schmitz
Vox Media Tumblr


Curbed (2015)
Created by: Cory Schmitz
Launched: February 2016
Brand New
Cory Schmitz
Cory Schmitz Tumblr

Recode (2016)
Launched: May 8, 2016
Recode

Gazeta.pl (2015)
Created by: White Cat Studio
Gazeta.pl

Other


SiriusXM (2010)
Launched: October or November 2010
Brand New

BBC Sounds (2018)
Created by: Mother Design
Mother Design

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