Logos of the 2010s: Telecom

In our retrospective summary of the logos of the 2010s, we've arrived at telecommunication companies, or telcos for short. What was once the realm of bureacratic monopolies is now filled with friendly brands, eager to stand out.

On noticeable trend is that Saffron dominated both in quality and quantity when it came to innovative telco rebrands. Wally Olins clearly carried over that mantle from Wolff Olins, which lead telco branding in the '00s.

Incumbent telcos

Verizon (2015) Created by: Michael Bierut, Pentagram Revealed: September 2, 2015 The Branding Source

BT (2019) Created by: Red&White Brand New Design Week

Eir (2015) Created by: Moving Brands Launched: September 16, 2015 The Branding Source

TIM (2016) Created by: Interbrand Launched: January 13, 2016 The Branding Source

TeliaSonera (2011) Created by: Landor Associates Revealed: May 12, 2011 Launched: May 12, 2011 Branding Source

Telia Company (2016) Created by: Wolff Olins Wolff Olins

Rostelekom (2011) Created by: TNC.Brands.Ads Revealed: September 15, 2011 Branding Source

Rostelekom (2018) Created by: Saffron Revealed: September 26, 2018 Rostelecom Brand New Sostav Corporate identity page

Tet (2019) Revealed: January 28, 2019 Launched: April 1, 2019 Press release January Press release March

A1 (2011) Created by: Saffron Brand Consultants Revealed: May 27, 2011 Launched: June 14, 2011 Branding Source Design Tagebuch

Telekom Austria Group (2010) Created by: Wolff Olins Launched: 2010 Wolff Olins (archive) Wolff Olins pdf (archive)

Rogers (2015) Created by: Lippincott

Singtel (2015) Launched: January 21, 2015 Brand New

Proximus (2014) Created by: Saffron Brand Consultants Revealed: September 26, 2014 Launched: September 29, 2014 The Branding Source

Tricom (2011) Created by: Interbrand Revealed: March 28, 2011 Launched: March 28, 2011 Press release (archive) Brand New

Personal Telecom (2011) Branding Source SoyDG

Other telcos

EE (2012) Created by: Wolff Olins Revealed: September 11, 2012 The Branding Source Brand New

Altice (2017) Created by: Turner Duckworth / Publicis Revealed: May 23, 2017 Press release (archive) Altice Brand New Carré Noir

Salt (2015) Created by: Prophet Design Tagebuch Brand New

M-Tel (2012) Created by: Saffron Brand Consultants Revealed: September 24, 2012 Launched: September 24, 2012 The Branding Source Brand New

DNA (2015) Created by: Hasan & Partners Mar&Mai Hasan & Partners

Kyivstar (2015) Created by: Saffron Brand Consultants Launched: May 2015 Brand New

Tuenti (2015) Created by: Saffron Brand Consultants Tuenti (archive) Brand New

MTS (2019) Created by: ASVK Consulting and BBDO Branding VC

Elisa (2014) Created by: Grow Revealed: October 15, 2014 The Branding Source Grow

Optus (2013) Created by: RE (Sydney) Launched: June 2013 Brand New

Comviq (2012) Created by: Kurppa Hosk Revealed: November 7, 2012 Launched: November 7, 2012 The Branding Source

Nuuday (2019) Created by: 1508

TDC Net (2019) Revealed: November 29, 2019 Press release Digital TV Europe

Ollo (2012) Created by: Bibliothèque Bibliothèque Logo Design Love

Cable & Wireless Communications (2010) Created by: Elmwood Launched: March 26, 2010 Elmwood (archive) Cable & Wireless Communications press release (archive) Rob Clarke Identityworks Creative Review

Partner (2016) Created by: MetaDesign Launched: February 2016 The Branding Source

Cricket Wireless (2014) Created by: Interbrand New York Launched: May 18, 2014 Cricket Wireless (archive)

NetCologne (2018) Created by: Das Hochhaus Design Tagebuch

Cable and satellite

Nos (2014) Created by: Wolff Olins Launched: May 16, 2014 The Branding Source

Meo (2013) Created by: Mybrand Launched: January 11, 2013 The branding Source

Foxtel (2017) Created by: Maud Revealed: June 6, 2017 The Branding Source

Cox Communications (2018) Revealed: November 15, 2018 Cox Brand New

M7 (2017) (Canal Digitaal etc.) Created by: Saffron Brand Consultants Launched: June 2017 Saffron The Branding Source

Canalsat (2011) Created by: Nude Launched: September 2011 Branding Source

Igloo (TV) (2012) Created by: Interbrand Sydney Stand Apart (archive) Brand New

Com Hem (2016) Created by: Dallas Motion Agency The Branding Source

Dish (2019)

Shaw Communications (2012) Launched: November 5, 2012 Brand New Press release (archive)

DirecTV Latin America (2018) Created by: Futurebrand Futurebrand

Digiturk (2011) Created by: Saffron Brand Consultants Launched: 2011 (March or earlier) Branding Source

youSee (2015) Created by: Kontrapunkt Kontrapunkt

Optimum (2012) Created by: Collins Revealed: September 6, 2012 The Branding Source Brand New

NC+ (2013) Created by: BNA The Branding Source BNA (archive)

Tricolor TV (2018) The Branding Source

Freeview (2015) Created by: DixonBaxi Revealed: February 12, 2015 The Branding Source Logo Design Love