Monday, September 6, 2021

Classic Prudential logo replaced in Europe, restored in Asia

These days, most businesses take care to protect their names for use worldwide, but there are many historical examples where different companies in the same business have the same name. One example is the name "Prudential" when used for insurance companies. There's the American company Prudential Insurance, long associated with its sturdy Rock of Gibraltar symbol. An there's the British Prudential plc which is represented by the image of Lady Prudence.

In 2018, Prudential plc was split into two with its asset manager M&G and Prudential UK & Europe spun off into a separate company, M&G plc. Prudential plc retained the Asian and African business, meaning the Prudential name was now split between three different entities worldwide.

On April 20, 2021 they revealed a new logo for Prudential UK & Europe to be rolled out in May 2021. M&G had adopted a square logo following its spin-off and the new Prudential logo follows that theme, but keeps its own colour and uses the shorthand 'Pru'.

Previous logo.


The old Prudential logo had originally been introduced in 1986. It was part of an identity programme by Wolff Olins, one of its many prominent projects from the 1980s. Some time in the early 2000s, the lettering had been changed to something more modern and standard, but the Lady Prudence symbol remained. Prudential plc and its Asian and African businesses retain the old branding. In fact, a short while before the European business announced their logo change, Prudential plc reverted back to the 1986 lettering, which can once again be seen on their website.

Classic version of the logo from 1986, now restored in Asia.


Press release

No comments:

Post a Comment