New logo: Serla

Serla is a Finnish brand for hygiene tissue, such as paper towels and toilet paper, owned by a company called MetsäTissue. Over time it has been extended to Sweden, Denmark, Norway and the Baltic states. This year, Serla introduced a refreshed brand identity along with new more environmentally friendly packaging and improved paper quality.

The new packaging is designed to improve shelf navigation and introduces a simpler logo that gives up the leaf texture of its predecessor. The "Serla squirrel" that is the brand's mascot still takes a prominent spot on the packaging.

New logo: Direct Énergie

Direct Énergie is a French power company, formed in 2003 after the energy market was opened up to private competition. In July this year it merged with another electricity company called Poweo. This presented the opportunity to introduce a new corporate identity, which was launched last week and was created by Dragon Rouge.

The new symbol is a circle, representing unity and togetherness. Its yellow colour is for warmth and optimism and the wordmark is set in rounded lowercase letters, which should convey proximity to consumers.

New logo: Comcast

Back in January 2011 when NBCUniversal became majority-owned by Comcast and introduced its new simple purple logo, there was plenty of uproar about the removal of the NBC peacock. In an unexpected move, Comcast itself has suddenly started using a new logo that prominently features the NBC peacock over a wordmark set in thin capital letters.

Becoming the symbol of a communications company marks a change in use for the peacock, that until now has mainly been associated with television and associated media. The new logo was unveiled on Monday, December 10. At the moment we only have the primary corporate brandmark, but there are several other Comcast-branded assets, such as the Comcast Sportsnets, that will presumably have to be updated as well.

New logo: Paraf

Last week, the large Turkish bank Halkbank introduced a new brand for its credit cards, until then branded as "Halkcard". The new brand was developed by Saffron Brand Consultants who were selected in competition with several other major brand consultancies. They developed both the name and visual identity.

Developed "as a tool that’s there when you need it most", the brand's name means "signature" in Turkish. This is reflected in the logo and background patterns, inspired by islamic art.

New logo: iTunes

In late November, Apple introduced iTunes 11, the latest version of their popular media player. It comes with a new version of the iTunes icon.

The icon was last updated two years ago when iTunes 10 was released. It was a significant change that confined the CD that had been used until then to history. As Steve Jobs explained at the time, the CD was becoming increasingly less relevant as music consumption was changing. This recent update is much less notable. The note has switched from black to grey and the entire is somewhat more three-dimensional. It also comes with a different variety of app icon glare.

New look: ID by Stride

ID is a new chewing gum brand launched earlier this autumn by Kraft Foods (now known as Mondelez) in the United States. Its packaging was developed by Landor Associates in Cincinnati.

Primarily targeting teens, the packaging features original artwork commissioned from young emerging artists around the world. The artwork is hidden by a transparent cellophane wrap the consumer has to remove to see the artwork. This encourages interaction that should foster a relationship with the brand. The packaging carries a "by Stride" tag, linking it to a more established gum brand.

New logo: Comviq

Comviq is a Swedish mobile telecommunication company, founded back to 1981 when it was the first company to challenge the state monopoly on mobile telephony. It is owned by Tele2 and operated as a separate brand, specialised in prepaid cards. Last month, on November 7, Comviq launched its first mobile subscription, and also relaunched its communication built on its core proposition of simplicity at low cost. A new corporate identity has been designed by Swedish design agency Kurppa Hosk.

Visually, the new look relies on an eccentric custom typeface, a few vibrant colours and a dripping paint motif. The three core product brands – Amigos, Kompis and Fastpris – are colour-coded with individual logo-types.

New logo: Tourism Australia

Tourism Australia is the official organisation responsible for promoting Australia to tourists. Today, December 6, it has unveiled a new logo which is an evolution of the kangaroo logo used up until now. Interbrand Sydney was the agency behind this redesign.

The new logo is said to feature a "more modern design and vibrant colourful palette reflecting the rich and varied landscape of Australia". It is also said to be more sophisticated and better aligned with Tourism Australia's positioning.

New logo: Weight Watchers

Most of you are probably familiar with Weight Watchers, an American company that offers dieting products and weight loss guidance. On Monday, December 3, Weight Watchers launched a new weight loss program called Weight Watchers 360°. The reason you are reading about that here is that at the simultaneously the company launched a new corporate identity, created by Paula Scher at Pentagram.

Weight Watchers itself says the new identity "brings to life the transformation members experience when they adopt a new lifestyle that can lead to significant weight loss". The gradient from dark to light is the visual expression of the transformation Weight Watchers costumers go through. The typeface is designed by Jeremy Mickel and is a customisation of his Fort typeface.

New logo: Terpel

Terpel is a major Colombian oil and gas company, the largest fuel distributor in the country. This week, it unveiled a new corporate identity, developed by independent brand agency CBX. It will be launched with a gradual update of its stations network. It should be associated with values such as proximity, dynamism, modernism, service, technology, familiarity, uniqueness, solidity and reliability.

The previous logo was introduced in 2006 as an update of the sun logo used up until then. This is allegedly the fourth logo makeover in the company's history.

New logo: UniMás

TeleFutura is a Spanish language TV network in the United States. Established in 2002, it competes with Telemundo to be the second most watched Hispanic TV network. Univision, the market leader, is also the owner of TeleFutura and yesterday, December 3, it announced its intention to rebrand TeleFutura and change its name to UniMás on January 7, 2013. This is part of an enhanced commitment to more action, drama and sports for younger viewers, but will also link the network closer to its parent company. Broadcast design agency Troika developed the logo and brand identity for the rebranded network.

It has certainly been a year of rebrands for Spanish TV in the United States. Telemundo unveiled a new logo in May, and was followed by Univision in October, who also announced a new look for the largest Hispanic cable channel Galavisión in November. In addition to this, News Corp launched its new MundoFox network in August.

New logo: Lätt & Lagom

Lätt & Lagom is a Swedish brand of spreadable butter and vegetable oil, introduced in 1974 and manufactured by Arla Foods. This autumn, it has introduced a new package design.

The previous very modern design has been made a little bit friendlier with an image of sourdough bread on the packaging and a serif ampersand included in the logo.

New logo: Folkekirken

The Evangelical Lutheran Church in Denmark – better known as the Church of Denmark, or Folkekirken in Danish – is the state church of Denmark. Almost 80 percent of the population are members of the church, safely making it the largest religious community in the kingdom.

Over the weekend the church unveiled a new visual identity, created by Jacob Jensen Design. This is apparently the church's first attempt to introduce a common identity, and it hopes it will be widely adopted by the over 2000 parishes.

The new icon is made up of a circle and a cross, filled with numerous smaller icons. The cross is a simplified version of the Dagmar cross, that has historical significance to the church, and the circle should represent a baptismal font, as it is through baptism that people become members of the Christian community. The smaller icons consists of nine distinct symbols relating to Christianity that are repeated several times.

The church has also not selected a specific colour for their new logo, instead it can be reproduced in eight basic shades, plus the rainbow version seen above. The typeface, Garamond, was chosen to break with the motley composition of the icon.

New logo: TVA

TVA is the most watched television network in Quebec, and by extension the most watched French language network in Canada. Last Thursday, November 29, it unveiled a completely new logo, reportedly developed with an agency called Sid Lee.

The previous logo was allegedly introduced 22 years ago and featured a triangle, a square and a circle, perhaps taking inspiration from its English counterpart CTV.

The new "dynamic" logo is said to reflect that dynamism of TVA and its brand, standing as "a symbol of a strong brand modernising itself, a brand synonymous with innovation, agility and creativity". On screen, the logo will be seen both in different colours as well as different 3D treatments that change depending on the programme.

More on: C More

In September, the Scandinavian branch of the premium TV channel Canal+ was renamed C More. It was covered here back in June when the rebrand was announced. The new logo was developed by Ohlsonsmith, while the on-air design came from Swedish broadcast design studio Dallas.

Dallas were also the agency behind the previous on-air design for Canal+ in Scandinavia, introduced in 2007. Where it was built on realistic 3D renderings on dark backgrounds, the new look is much brighter and lighter. Idents feature some kind of colourful smoke or streams of water that expand.

New logo: University of the Arts Helsinki

The University of the Arts Helsinki (known in Finnish as Taideyliopisto) is a new arts education institution in the Finnish capital, due to begin next year when three well-respected academies are merged; the Finnish Academy of Fine Arts, the Sibelius Academy and the Theatre Academy Helsinki. Its visual identity was revealed yesterday, November 27, and created by Finnish design studio Bond.

The names of the three academies that make up the new university are to be retained. They will be linked together through an X symbol and irregular three-dimensional wordmarks. My Finnish isn't great, but I've gathered that the X icon is intended to act as a starting point and a meeting place for discussions about the arts and art education.

New look: Müller Corner

Müller Corner is a range of yoghurts sold by the German dairy company Müller on the British market. This month, the brand has received an overhauled package design, created by Coley Porter Bell. The redesign aims to "improve consumer appetite appeal and navigation at point of sale".

The brand's previous packaging turned out to be short-lived. It was introduced a little bit more than a year ago and created by JKR. It was covered here at the time. Back then, the plan was to create a unified "branded segment" in the store with packaging dominated by a cool blue shade.

CPB's redesign goes in the other direction, preferring to differentiate the flavours and variants with decorations and other imagery. At the same time, different blue shades are still part of the packaging.

New logo: Düsseldorf

Düsseldorf is the capital and second largest city in the German state of North Rhine-Westphalia, and the seventh largest city in all of Germany. Yesterday, Düsseldorf's mayor presented the above mark that will be used to market and represent the city. Reports say it will be supplementary and that existing city logos will remain in use.

The new symbol is recognised around the world as a happy emoticon, that is produced a colon and the letter D. That letter also happens to be the first letter in Düsseldorf. It was created by BBDO who were selected out of 66 agencies, five of which where allowed to put forth proposals to the mayor.

New logo: Digi Sport

Digi Sport is a set of premium sports channels available in Romania, Hungary, Slovakia, the Czech Republic and Croatia from the regional satellite company Digi. On August 1, it launched a completely new look, created by British broadcast design studio Kemistry, who had previously redesigned other channels for Digi. On-screen, the logo is constantly moving through fluid animation. Info graphics are also animated and use the same purple and blue colour scheme as the logo.

New logo: Scottish Conservatives

The Conservative Party is governing the UK at the moment, but that mandate did certainly not come from Scotland that one sent one Conservative MP to Westminster in the last election. At a party convention held last weekend, the Scottish Conservatives introduced a new logo to replace a variation of the national party logo used until then.

The new icon is a combination of the Union Jack and the saltire on Scotland's flag, referred to as the "Union Saltire". It is said to be both distinctly Scottish and to reflect pride in the United Kingdom. Naturally, it has been ridiculed by representatives of other parties.