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Diamond Dining Group is a Japanese owner of restaurants and shops. Bach in September it transformed itself into DD Holdings, a holding company. The new visual identity was designed by Kashiwa Sato.
The rebrand was a response to the fact that the company had developed beyond its original restaurant business into other amusement businesses. The Diamond Dining name will apparently remain in use. The double-D mark expresses a "free-spirited and vibrantly innovative corporate culture" with the holes in the letters representing "open innovation".
