Relaxed and human branding for Discovery Home & Health

Discovery Home & Health is a Latin American lifestyle TV channel. Owned by Discovery Communications, it mostly targets women with programmes about health, decorating and cooking. Earlier this year, it launched a new graphics package, created by Argentinian agency Lumbre.

The brief was to give the channel a look that was both accessible and aspirational. This was achieved by using bright colours, textures and patterns to frame photos and humorous video elements.

New look: Xtrm

Xtrm is a Spanish thematic channel dedicated to action, horror and martial arts movies. Back in June it introduced a new look to coincide with the launch of a high-definition simulcast channel. The new look was created by Argentinian broadcast design agency Lumbre, who revealed their project this week.

The graphics package reflect Xtrm's tough programming with a rugged look. New idents feature an extremely durable iteration of the Xtrm logo that various machines and individuals try to destroy, at their peril.

New look: Sol Música

Sol Música is a Spanish music channel, owned by Chello Multicanal who operate a large portfolio of thematic TV channels in Spain and Portugal. It is the only channel in the region dedicated exclusively to Spanish music. In June, the channel launched a new look, created by Argentinian design agency Lumbre.

Lumbre designed an extensive graphics package for the channel and multiple programmes, signified by the use of eclectic colourful animation throughout. And everything was apparently done through traditional animation, hand drawn frame by frame!