Moving Brands tapped for new payment app

Tapit is a new Swiss smartphone app that allows its users to easily make payments. It was revealed last week, on July 1, by Switzerland's telco Swisscom who say Tapit is "the first Swiss wallet of the future".

Moving Brands designed the entire brand from strategy to user interface. They created an identity that can grow with an "ownable, intuitive and uncluttered" look.

TV app Zeebox becomes Beamly

Beamly is a social media platform for mobile devices built on interaction around TV shows. More than many others, it exemplifies the concept of the mobile phone as the "second screen", used to comment on what goes on the first screen (the TV set). It was known as Zeebox until April 14, when the new brand name was rolled out. The rebranding was done in-house, with the design work headed by art director Duncan Riley.

Zeebox had felt that their original name didn't reflect the app and was confusing to the audience. Riley wanted "a simple, friendly, classic approach" to the process, which is reflected in the final product. He chose to work with a strong red-pink as the primary colour, with a full range of supporting colours.

New logo: Swisscom iO

Switzerland's incumbent telco Swisscom has launch a new smartphone app yesterday that, among other things, allows anyone who downloads it to make phone calls over the internet. The app is called iO and its brand identity was developed with Moving Brands in London, who also created Swisscom's corporate identity back in 2008. Moving Brands were also involved in coming up with the brand name and designing websites as well as the app itself.