The Rosa-Schapire-Kunstpreis is a new art award set up by friends of the Hamburg Kunsthalle, named after art historian and collector Rosa Schapire (1874-1954). Rather than having a special awarding committee, the organisation will invite a guest to decide who the winner will be each year. The visual identity for the award was developed by Peter Schmidt Group.
Overall, the look is signified by a dominant pink colour on an otherwise reduced range of colours. The symbol, an upside down 'R' with a thorny serif, refers to the rebellious alternative thinking of Rosa Shapire herself.
