TT, or Tidningarnas Telegrambyrå, is Sweden's largest news agency, in operation since 1922. Over the years it has expanded to include a photo agency, a graphics agency and video material. Yesterday, August 28, the company unveiled a new unified company brand, intended to replace four different brand names that up until then had been used for it operations.
The new brand name is TT Nyhetsbyrån, which replaces TT Spektra, Scanpix, Svenska Grafikbyrån and Tidningarnas Telegrambyrå. Swedish design agency Blink created both the brand architecture and the visual identity. The logo should symbolise "an alert eye to the world".