Monday, March 26, 2012
New logo: Now TV
Britain's satellite broadcaster BSkyB announced the launch of a new Internet TV service last week, which will offer access to Sky's content on broadband devices. It will be called "Now TV", and although it will not have "Sky" in its name, it will carry a "powered by Sky" tagline to instill consumer trust. The logo above came with the announcement on March 21, and is using a modified version of Sky's corporate typeface.
Labels:
2012,
Internet,
new logo,
United Kingdom
Friday, March 23, 2012
New logo: Evry
Norway's largest IT services company, EDB ErgoGroup, was renamed last weekend and will now be known as Evry. EDB ErgoGroup was created in 2010 from the merger of EDB and ErgoGroup, who were previously the two largest companies in the field.
The new corporate identity was launched at an event on March 17. It was designed by Scandinavian Design Group, and the rollout is assisted by its corporate sisters in the McCann network. The "human" quality of the script wordmark is supposed to reflect Evry's business approach.
Labels:
2012,
new logo,
Norway,
Scandinavian Design Group
Thursday, March 22, 2012
New look: Kandia
Kandia is the primary brand of the major Romanian confectionary company Kandia Dulce, offering a range quality chocolate bars.
Starting this month, Kandia is introduced a new package design, created by the Romanian brand agency BrandTailors. The new packaging highlights the product's cacao content as it aims for somewhat upscale consumers.
Labels:
Brandtailors,
confectionery,
food,
new logo,
packaging,
Romania
New logo: Datsun
Nissan Motors is planning a revival of Datsun, a classic car brand that was phased out and replaced by the Nissan brand during the 1980s. The new Datsun will be an affordable brand for emerging markets, and the plan is to launch in India, Indonesia and Russia in 2014.
The logo for the new Datsun was unveiled with the announcement this week. It takes inspiration from the previous Datsun logo, but drops the red Japanese sun for a blue design.
Labels:
2012,
Japan,
motor vehicles,
new logo
Wednesday, March 21, 2012
New logo: Rire & Chansons
Rire & Chansons (French for "Laughter & Songs") is a nationwide radio network in France which broadcasts a mixture of comedy and music. This week it unveiled an updated and simplified logo. The 3D perspective and smiling tittle from the previous logo has been abandoned, but the red-yellow colour scheme and cartoon typeface is kept.
Tuesday, March 20, 2012
New logo: Bank Nizwa
Bank Nizwa is a new Islamic bank in Oman that intends to offer Sharia compliant banking services. Its corporate identity was unveiled this month, on March 11, and is credited to Wolff Olins. The logo depicts a traditional Omani gateway in yellow and purple.
Labels:
finance,
new logo,
Oman,
Wolff Olins
New logo: Even Hotels
Even Hotels is a new hotel brand with a focus on wellness from InterContinental Hotels Group (IHG), due to launch in the U.S. next year.
The logo above came with the announcement on February 28. There's not much information available about the logo, but the hotel concept is built on four "priority areas" (exercise, eat, work and rest), which might explain the four colored bars.
Labels:
2012,
hotels,
new logo,
United States
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