New logo: Actimel

Actimel is a "probiotic" yogurt drink manufactured by the global dairy group Danone and sold in Europe, Latin America and North America (where it is known as DanActive). This month it has introduced a revitalised visual identity in the UK, created by Dragon Rouge in London.

The most noticeable part of the redesign is an overhaul of the brand logo, probably the most substantial redesign of Actimel's logo since its launch

Actimel's visual identity differs a bit between markets, but the logo has typically used a purple serifa for 'Acti-' and a blue san-serif for '-mel', with a yellow arch tying them together. The new logo introduces a contemporary typeface and drops the arch for a sunrise icon. A sunrise has previously featured on the Actimel bottles.

New logo: Bahri

The National Shipping Company of Saudi Arabia (NSCSA), a major shipping conglomerate, was rebranded last week and as now called Bahri. The new corporate identity, including the name, was developed by The Brand Union Middle East.

New logo: Pripps Blå

Pripps Blå is Sweden's largest beer brand, nowadays owned by Carlsberg. Recently, it introduced a new look, designed by the Swedish agency NINE.

Originally brewed by Pripps, a brewery founded in 1828, the brand itself was launched in the 1950s under the name Pripps Export. It took the name Pripps Blå in 1975, meaning "Pripp's Blue", based on the colour of its cans. Carlsberg bought the company in the year 2000.

The new look takes inspiration from the design used by Pripps Blå in the 70s and 80s, resurrecting the crest that was present on the cans during that time, but updating it to contemporary standards. The design wants to recognise the brand's history, while also communicating anticipation for the future.

Nine have also created what it describes as a "tattoo pattern", an extended graphic made to look like an engraving. With the crest at the center, it includes images that refer both to tradition and "dream of the future". It is used on some packaging, and elements of it can also be used separately.

New logo: Sky Atlantic Germany

Sky Atlantic is a pay TV channel launched in the UK last year, with HBO's extensive library of original productions as the most important part of its schedule. Sky UK's German sister company, Sky Deutschland, will introduce the channel to Germany and Austria on May 23. The name will stay the same, but the identity is designed to fit with Sky Deutschland's other channels.

The launch of Sky Atlantic in Germany was announced on March 12, and the logo was unveiled on the same day. The two images below come from two promos for the channel, uploaded by Youtube users StephenMcFox and TVHolidays.

New logo: Česká televize

The Czech state television company, Česká televize (ČT), unveiled a new corporate identity yesterday, April 19. Czech viewers will see it on their TV screens in September.

Since 2007, ČT's channels haven't used the corporate logo in their identities, and management saw a need for a corporate presence on-screen. The existing logo was out-dated, and a previous attempt at creating something completely new hadn't worked out, so the brief was to evolve the existing logo.

The new identity was created by the Czech design agency Studio Najbrt, and preserves the screen from ČT's classic logo. Unlike the previous symbol, it is not made up of letters, rather what is described as "abstract shapes" (although they look a lot like parentheses). The new symbol will also be present in the logos of the different channels. The sans serif typeface is apparently custom-made.

This rebrand marks the end of Česká televize's classic logo that has been in use for 50 years with incremental changes. It was originally created for the Czechoslovak television company by an allegedly unknown person, a quite clever combination of the initials Č and T to form a television set. An 'S' was added in the 1970s to acknowledge the Slovaks, and removed again once they formed their own republic. The version below is dated 1997 and credited to Lambie-Nairn.

New logo: Fratelli Orsero

Fratelli Orsero (fratelli being Italian for "brothers") is a new Italian premium brand for fresh fruit, launched in January this year. It brings back the name of an old fruit business founded in the 1940s. The brand identity was developed by FutureBrand.

The family name should signal commitment to quality, while the retro logo, featuring a small van in black and gold, should remind us of its origins.

New logos: ProSieben Fun / Sat.1 Emotions

Germany's second largest private broadcaster, ProSiebenSat.1 Media, offers a selection of pay TV channels to complement its advertising-funded channels, and they are about receive a makeover.

At the moment the group offers two pay channels, a classic movie channel called Kabel Eins Classics and a comedy channel named Sat.1 Comedy. In May, the offering will be enhanced with the launch of a third pay channel. The new channel is called ProSieben FUN will offer entertainment for young people. Sat.1 Comedy will be relaunched as Sat.1 Emotions with "heart warming fiction". The company seems to be satisfied with Kabel Eins Classics, which was given a new look last year.

Plans for the new channels were unveiled last autumn, and temporary logos came with the announcement. The logos above were published at some point in March.