New logo: Op 12

VRT, the public broadcaster for the Dutch-speaking part of Belgium, will launch a new TV channel tomorrow, May 1. The new channel, which will be VRT's third, will house children's programming from the morning until 8 p.m. under VRT's children's brand Ketnet. Ketnet currently shares VRT's second TV channel with a channel brand called Canvas, which broadcasts current affairs, culture and entertainment, and this exercise will allow Canvas to extend its schedule to cover the afternoon and early evening.

Ketnet only occupies the third channel until 8 p.m., and VRT will use the remaining space for mixed programming including sports and special events as well as programming targeting young people and expat communities. It will all be gathered under the label Op 12, usually linked with established VRT brands. For example, sports will be branded Sporza op 12 and music programmes will be branded MNM op 12 or Studio Brussel op 12 after VRT's radio networks. The Op 12 logo contains a speech balloon with room for the associated brands.

New logo: Albert Heijn to go

Albert Heijn To Go is a Dutch chain of convenience stores, a concept within Albert Heijn, a major supermarket chains in the Netherlands. There are over 50 stores in the "to go" concept, mostly located at places where many people pass by, such as train stations.

In March, it premiered a new store design, aimed at enhancing convenince and speed for busy consumers. The new identity was created by the British agency Cada Design Group, who chose to focus on fun by bringing in a range of bright colours.

New logo: Rancho

Rancho is a new Romanian brand for meat-based ready-meals in cans from the Romanian food company Scandia Food. The brand was developed by the Romanian agency BrandTailors, who developed a manly identity with Western themes. The logo consists of a belt buckle with a bull's head on it.

New logo: Carulla

Carulla is a Colombian supermarket chain that traces its roots back 1905. Today it is a part of the Éxito group and includes about 76 supermarkets. At the beginning of this week Carulla announced a new visual identity which officially launches tomorrow, April 27, in twelve selected stores.

Carulla has traditionally used a green oval as its logo, although it was removed a couple of years ago. This redesign reinstates it and introduces a modern script wordmark, where the double-L has been turned into a smile.

The Colombian agency Smartbrands were behind the redesign. They wanted to emphasize Carulla's friendly attitude and captivate young audiences with a contemporary and attractive identity.

New logo: Visita

The Swedish Hotel and Restaurant Association (Sveriges Hotell- och Restaurangföretagare, SHR), the employers' organization for hospitality and restaurants in Sweden, changed its name to Visita last Monday, April 23. The name was obviously inspired by the word "visit", which has positive connotations in both Swedish and English.

The corporate identity was developed by a Swedish design agency called Innovaform. In an interim period, the name will be flanked by the clarifier "Swedish Hospitality Industry" (or its Swedish equivalent).

New logo: Luxembourg Philharmonic Orchestra

The Luxembourg Philharmonic Orchestra (OPL, Orchestre philharmonique du Luxembourg in French) was founded in 1933 as the orchestra of RTL, Luxembourg's state broadcaster. When RTL was privatized in the 1990s, the orchestra was turned into a separate institution and adopted its current name.

This month it has adopted a new visual identity, created by Justus Oehler of Pentagram in Berlin. He also designed the identity for Philharmonie Luxembourg, the orchestra's concert hall, for its opening in 2005.

New logo: Eastlink

EastLink is a Canadian cable company and telecommunications provider, founded and based in Nova Scotia. Last week, on April 16, it launched a new corporate identity.

The previous identity was introduced in 1998, when Eastlink was formed through a merger.